Tips when being Interviewed

There are instances when you will get interviewed by the news media or for a video production on certain issues wherein they need your point of view. Interviews are greatly common today since it is one way of accumulating information from significant individuals.

If you are someone who will be interviewed by a videographer in Baltimore or Maryland, it is always best to prepare and practice to make the interview a good one. 

Getting interviewed is a big opportunity since it means great exposure for you and your company. 

Tips when you are being interviewed 

There are times that you will feel tense or nervous just before the interview and it is a common scenario. Everyone experience jitters. However, because of these, people tend to ruin their own interview since they may begin to stutter or even provide answers that are unrelated to the questions given by the interviewer.

If you want your interview to finish in a smooth pace and be unforgettable, here are some tips that you should keep in mind.

Be prepared

The interviewer should not be the sole person prepared for the interview.  You must also be ready. It is always best to be equipped, especially if you are briefed about the questions. Preparing your responses is good.  While you should practice, don’t over practice or rehearse.  Your delivery should sound natural and unscripted. 

Be confident

Confidence is always the key and having it when being interviewed will give you the best outcome. There are several people that are interviewed repeatedly because they are knowledgeable and confident. If you have the confidence, you will surely answer all the questions of the interviewer no matter how complicated it can get, because you know that you can overcome it. Just believe in yourself.

Wear presentable clothes

In every interview, you must be aware of your presentation and that will be defined by the clothes you wear. Always look presentable when being interviewed because it is one of the factors that you have complete control over. Don’t just wear clothes that you like but always wear the one that is appropriate for the interview.  Its typically recommended to avoid pinstripes, tight patterns, and all white shirts.

Always be on time

There are times that you may take an hour or two just to fix yourself without noticing that you are running late for the interview. When being interviewed, it is always best to be on time or arrive early so that you can get accustomed with the environment and will still have the time to relax.

Being interviewed is nerve wrecking especially if its your first time.  Using a local Baltimore video production can help you become more comfortable and relaxed. If you follow these tips, you will definitely overcome the interview and finish it with flying colors.

 

Different Ways You can Interact with Your Audience & Boost Engagement Using Live Streaming

Want to further boost your audience engagement and interact with them in real time? The top trends in 2016 include several ways you can achieve that. But, there is one particular online strategy that you should not forget to add to your marketing campaign. That is video marketing, specifically, live streaming and webcasting.

This is a brief example of a monthly live webcast in Baltimore Maryland, for the Copper Ridge Institute. The Grand Rounds is a one hour long live stream on dementia.

What the Trends on 2016 Says about Video Marketing

A recent study found that 58 percent of consumers consider that companies producing video content are more trustworthy. About 71% of consumers also stated that they find videos to be helpful in leaving a positive impression on a company. Experts are also saying and agreeing that videos, among other techniques, are more eye-catching than plain text. The uses of videos are also quickly becoming an important element of website design because of what it can bring – boosted user engagement. 

It does not matter what the video is created for. Whether it is to set the mood or explain a company’s purpose and mission, one fact always remains. Videos present a significant opportunity in convincing a consumer to click. Having said all these, it is now emphasized how much it has become a must for brands to include videos in their marketing campaigns. While this trend is still at its peak, brands must also take advantage of this opportunity for them to further boost their user engagement. 

What can Brands Do?

In the world of video production, live streaming has already become a top service in Maryland, Washington DC, and Northern Virginia because of how it essentially helped companies create a strong connection with their audience, live and in real time. If you wish to enjoy the same benefits, you must start:

Sharing All Your Live Events

Your audience would likely want to be updated on what’s happening on every event organized by your company. You can use live streaming as a means to be your audience’s eyes and ears. To create that sense of connection with them, why not ask your viewers about the part of the event they wish to see or individuals they like to meet.  This is especially important for press conferences, grand openings, or special announcements.  

Hosting Interviews

Increase user engagement by conducting live interviews either with your clients or employees. Such interviews allows your audience a glimpse of your company‘s human side. Apart from that, it is also helpful in offering personal opinions and ideas. As a rule of thumb, though, never promote your company or brand during interviews. Instead, use it as an opportunity to provide new content to your audience as you focus on the business’ basic aspects. 

Hosting Q&A Sessions

This is a shortened version of a live multi camera webcast produced for MedStar Health and the Lew Schon Innovation Fund. This special event was live streamed from the Inn at the Colonnade in Baltimore Maryland. All camera switching and insertion of graphics, titles, and videos was performed in real time using a TriCaster.

It is expected for the audience or consumers to still have a lot of questions about a company or product no matter how long it’s already in the industry. But hosting Q&A sessions are also something that can help in instances when a new product or service is to be launched. Either way, it would help a lot for a company to organize such sessions to help provide answers to relevant questions they have in mind. But more than providing answers, hosting Q&A questions are vital in showing and letting people feel that the company cares about their opinions and thoughts.

There are more possible ways you can use live streaming for aside from what’s mentioned, like conducting training or showing the creation of a product. But whatever ways you choose to use, it is important to have a professional Baltimore videographer by your side.  See our dedicated page on live streaming and webcasting.

How to Make Your First Video Project Successful

Every successful idea brought to life comes and it starts with a plan. The same can be said and must be done with video production. Naturally, you want the project to succeed as part of your online marketing campaign and bring positive results to your business. So, if you have finally decided to include video marketing into your online campaign, you need to know the important components that make it successful. By that, it means you understand what needs to be done to ensure its success, which should always start with a plan and a thorough preparation that includes the following:

Always Have a Budget and Learn How to Communicate It 

The main thought here is that everyone has a budget set in their mind, both on the client’s side and your Baltimore videographer. Hence, it is important for a client to have one set up before looking for a Maryland video production company, and make sure to communicate it with them. Experts say that with a given budget, a company is able to better structure a viable solution that can still meet your goals. Or if asking for a quote, it would help considerably if you can provide a reference video the company can base on to develop one.

Have Some Business Objectives

What business goal do you want your web video to achieve? If the company is able to answer that, then the next thing to ask is how their produced video can help achieve that objective of yours. Your primary goal is to make your video production successful, which you can certainly not achieve if you ask the company to produce you with a cool and jazzy video. Think about your customer and their needs. More importantly, ask yourself about how the created video can address your customer’s needs.

When Choosing a Baltimore Video Production Company

You need to remember that each video company has its own specialty and different skill sets. Hence, you need to know that the video production company you hire can handle the project you have in mind. If you are not sure what to look for, you can browse the portfolio of the companies on your list to see the kinds of work they have produced. Look with experience in mind.  Do their videos match your style and branding?

Remember the Concept about Trust

You want success? There is one way you can surely achieve that, and that is through creating trust. It’s not just about creating professional videos produced with style. Videos used for marketing, now need to have a touch of authenticity to create trust and for it to succeed online. You can set a big budget for the entire production. But if it does not deliver a simple, clear yet resonating message and uses the right visual devices and person, the video will be of no use.

Have an Outline before Starting the Shoot

An Outline needs to be created for a video production to be started. To produce a video that can ensure your campaign’s success online, the outline must be able to communicate your key messages effectively. What elements or topics will your video include, and in what order?  A call to action should be included. Again, your reference video may be of use here. 

Video marketing as a whole is an effective strategy to add on your online campaign. But its success can only be determined depending on how well it is planned and delivered.

Creating Effective and Attractive Video for Marketing Purposes

Do you want to generate website traffic to your website? If so, then why not consider video marketing to increase sale leads and get more website visitors, which will eventually turn them into clients?  Getting client’s attention and interest has become a daunting task to website and business owners nowadays. So, if you are one of those website owners looking for enticing ways to get people’s attention then it looks like it’s now the right time for you to consider video marketing.

Using video is a great way to get people’s attention. Videos demonstrate instruction as well as emotional content. These are usually revealed on the search results, permitting people to generate more site visitors by dominating the organic search results of the market. It is a fact that there are numerous website owners who want to be on top, video marketing and web video production for businesses has made it possible for the website owners to get the attention and interest from prospect clients. 

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However, consumers are now wiser in terms of choosing products and services. If you want to make your videos more effective than the videos of your competitors, there are some factors that you should consider. If you cannot make your own videos, you don’t have to worry because you can hire a Baltimore videographer to create a video for you.  Here are some useful tips when creating a video marketing or getting video marketing services:

  • Delivering Your Message to Audiences by Using Different Video Marketing Styles - Baltimore Video Production can help you communicate or deliver your messages to audiences by using various techniques, including, text only, narration, and/or music. A Baltimore videographer can help you in creating graphics, images, script and other media-based digital content that will help tell your unique story.  Baltimore videographers can also work in optimizing videos that you have already produced in order to make it capable of reaching the top search engine giants and your target audiences as well.
  • Video Production Can Either Make or Unmake your Brand’s Reputation - It’s important that you consider the implication of your video to the reputation of your brand. The video output of the production can either imply a good or bad outcome to your business or brand. Baltimore video production can help you produce videos which are good for establishing online reputation, brand identity and expertise of your business via producing an actionable content. 
  • Choose the Best Baltimore Video Production that Provides Elite Event Recording - If you are going to host a special event concerning your business, then you should consider event recording in a creative manner. A Baltimore video production professional can help you record such an important event. 
  • Content of Your Video - If you are going to hire a video production team to create videos for you, make sure to check their video portfolio, because their work will affect your brand. Check the relevance, creativity, and accuracy of their video examples.  The message of your video can affect your brand as a whole. 

Choosing the best video production in Maryland to work on your video presentation is essential. The video production team is a vital factor to acquire desirable outcome that would benefit your company and brand.

Video Marketing is a Hot Digital Marketing Trend Today. Take Action Now!

Cisco stated that by 2017, about 69% of consumer internet traffic will be led by online videos. For a company wanting to gain online traffic, losing such significant customers because of not including video marketing as part of their online campaign is a big NO. So just imagine how your company will be if you do not have a video marketing strategy. You will not only lose significant numbers of consumer internet traffic, but also miss the following benefits:

  • Opportunity to Save and Still Get More from Your Investment – There is no doubt that video marketing is a cost effective strategy. With just a small amount of investment, you can have a strategy that is working for you 24/7.  Your video is available nights, weekends, and holidays.
  • Opportunity to Go Viral – It’s been stated repeatedly from various contents online that the attention span of consumers today is getting shorter quickly. In relation to content, it becomes more vital for information to be delivered in a quick yet interesting way. Videos are one of the most effective ways for this to be achieved while allowing viewers to like and share it for a chance to get viral.
  • Opportunity to Boost Brand Recognition – The combination of social media and the use of videos produces a powerful result – boosted brand awareness. It does not only serve as the perfect means to get a brand in front of consumers. It also offers the best means to interact with them.

So if you do not want to miss out on these benefits, you should take action now or as soon as you notice the following signs:

Having a Hard Time in Driving Traffic to Your Site

All businesses are aiming to bring more customers to their websites. But, for that to happen, a website’s traffic must be increased first, which a Baltimore video production company can help with. The fact that videos are effective in grabbing people’s attention and encouraging engagement makes it a powerful strategy to drive more traffic to a site.

Aiming to Raise Awareness

They say that awareness is everything in the business world. Why? That’s because you may say that you have the best and helpful product in the world. But if no one knows about it, even making a single sale won’t be possible. Fortunately, you can easily remedy that situation now by simply posting a video of your company or product in YouTube and other social media sites.

Why and When You Should Take Advantage of a Baltimore Videographer’s Expertise

The benefits of web video production have been established in the digital world. Perhaps, you are even already reaping these benefits. One good aspect about video production is that both veterans and beginners can benefit from it. With the right timing, theme, style and people, a video production can completely revamp a brand and result to increased conversions. Of course, any business would love to obtain such results. So, if you are not using videos as part of your campaign now, it’s best that you start as soon as possible or your business will be missing a lot.

Your Company Needs to Increase its Conversion Rates

A visitor can only be converted into a customer if they have enough understanding about the product or service being offered. For understanding to be made, information must first be provided. You can provide that information through a video, specifically through an effective explainer or demonstration video.

Of course, for all these benefits to be achieved, you will need to have an experienced Baltimore videographer to work on your project. Their experience and understanding will serve as the key for them to create the appealing videos you need for your goals.

Why Get in Touch with a Video Production Company to Create Your Next Video?

If you are experiencing great trouble and struggle convincing your business partners, marketing team and even clients that your business is truly an essential one, then you need to get in touch with a local video production service provider in Maryland. A local and experienced videographer can offer you their years of knowledge not only in producing a video, but in other trends, such as: 

1 - Videos can be Shared Frequently and Easily

Video production service providers can help you reach a wider target audience, one that is best for your business. This is through video sharing processes which are considered to be a huge part of social media.  A video production service provider can help you get your service or product messaging out in a shareable and fun way.

2 - Video Production Educates, Inspires and Entertains

Video is the best method to tell a story online.  Everyday, more and more people consume videos on their mobile devices.  This is because people would rather watch a 30 second video, then read a page of text.  Competing video, photos, graphics, narration and music will keep viewers glued to the screen.  At the end of your video, you want the viewer to do something - call you, buy your product, schedule an appointment, or #3! 

3 - Video Allows Real Time Interaction and Feedbacks

People always love to comment on trending topics.  Facebook, Twitter, YouTube, Instagram, and Google + are just a few examples.  This is great for you, because you can learn more about the people who are getting in touch with your business product and services. Responsive videos and comments can greatly help you to keep track of their needs and feedbacks. Just imagine if your customers were leaving positive comments on your videos and finding themselves to be a part of what you are offering.

4 - Videos can Live Forever, Making it very Cost-Effective Over Time

People are usually only concerned with their video's stats for a few days after launch.  If the videos doesn't have 1,000 views after a few days, they consider it a failure. That's not true.  Video always stay online, meaning your video will live forever.  And its accessible whenever (at midnight on a Sunday, Christmas Day, etc).  So even if your business is only open from 9a-5pm, your online video is always working for you.  Unlike television advertisements, which only air a few times, and stop airing when you stop paying.

With the spectacular benefits that video production service providers offer, it is not surprising to know that more and more people today, especially business owners, are getting in touch with these new marketing approaches. They are assured that by doing so, they can obtain the most profitable and marketable business that they’ve always wanted.

Tips for Video Production - Quick Turnarounds, Tight Budgets and Being Creative

As one of the top service providers of Baltimore video productions, we know that your reputation is of the utmost importance. Without the presence of a great online reputation, your business will surely fail over time.  The quality of the videos you produce with our team play a monumental part in creating a successful online reputation.

Here are some of the most essential tips on how you can create videos on tight budgets, with quick turnarounds, while still being creative:

Staying Focused on the Set Deadline

The first step is to create a completion deadline, and stick to it.  Be sure to allow enough time for revisions and approvals.  Check the calendar for holidays, meetings, or other projects that may interfere with the editing schedule or release date.  Don't plan on releasing your big video on a holiday or on election day.  No one will see it, and it will got lost in the shuffle.  Once you prioritize your deadline, you will be more serious about your work.

Develop an Outline for the Video

Even a 30 or 60 second video on YouTube  needs a rough outline before you start shooting.  Having a detailed outline before the videographer shoots will help them only shoot what's necessary.  This will cut down on their shooting time (saving you money) and will make the editors job easier (saving you even more money). The outline doesn't have to be long or too specific, just give the production team an idea of your vision for the messaging and visuals.

Branding Guidelines

Most non profits, organizations, and businesses have a logo and some colors or fonts that they like.  These "rules" are called Branding Guidelines.  Get your production team these materials early, before your shoot and especially before they start editing.  These include a high resolution PNG file of your logo, with a transparent background; the RGB values of your colors; and any fonts.  This will ensure that the finished video "looks" like it yours, and not generic or out of style.

Having a Clear Outcome

Why are you creating this video?  What is your call to action? What do you want the viewer to do after watching your video?  Know what your expected outcomes are, and be sure your video includes that information or calling. 

With these essential tips, you are assured that you can have a very impressive video production project that you'll truly love. So, follow these tips now and be proud of your video production project outcome!

Social Media And The Use Of Video

Using videography is not a new concept in the world of advertising. Today, though, with the innovation of the internet, there are many social media avenues available to anyone in charge of promoting visibility to benefit from the use of video production.

Some reasons to use video for social media platforms include:

Free Sites

There are a few free sites available online that a videographer can use to market products or companies. The competition for keyword placement is much lower and you can benefit from traffic by creating a free account. As far as search engines, if you try and get your page to pull up on a Google search with just SEO keywords, it is very difficult to get a website to pull up on the first page. As far as video is concerned, though, it often shows up much more readily, giving an edge to your business.

Social Media Sites Are Easy to Link

For further emphasis on the video you produce for your site, all the social media platforms offer the opportunity to share links. This means that not only will your video be displayed at one site, but if you have other tools you use, it all connects giving more avenues for possible customers to find your business. 

Curate What Has Been Done

With the vast array of advertisement that takes place online, you are able to curate what others have done. There is an old saying, “If it’s not broke, don’t fix it.” Just like you might peruse a template to write a Business Plan, you can view numerous videos and see what others have done, read reviews, and come up with a plan that will benefit your business. 

Continued Interaction With Clients

It is important to keep media sites, video efforts, blogs, and all other communication systems with clients up to date. Although gaining visibility is important, retaining it and growing your clientele base is crucial to your success. If customers try to communicate with you by asking questions, by all means, answer them. Reward your customers. Through contests and other interactions through the Internet. Use your video content to share knowledge about your business, the brand you represent, and any important events that will be taking place.

Whatever you foresee for your business, make sure to include the use of video on your social media platforms. This gives you the chance to tell your story, give your business a face, and share several connections to your brand and industry that you may not have been able to offer in the past. 

For more information on what makes a good video, or to schedule your filming in the Maryland or DC areas, we invite you to contact us today.

Tips for a Successful Webcast

Although webcasts are an effective tool for expanding a customer base, cutting costs, and doing business more effectively, being able to host one successfully ensures it has even more value. Making sure there is a pre-webcast checklist is crucial, as is projecting a professional image; appropriate dress, body language, and posture are essential. Maintaining audience engagement is also important; people lose focus about every four minutes, so keeping listeners interested is key. Encourage audience participation by using ongoing Q&A sessions, including a live poll or quiz, and using non-traditional media such as photos and video are successful strategies. Try to use sound bites in the webcast since viewers usually prefer to listen to less lengthy, more concise items. Keeping points and answers to questions as short as possible. As with any presentation, make sure to keep the energy level up and smile. At the end of the webcast, make sure to follow up with the audience by thanking them for attending, adding highlights from the presentation, and including findings from any survey or discussion that may have been included. Also, archive the webcast; having it available at any time ensures those who may have been unable to attend or who would like to watch it again are included.

For more information on live streaming and webcasting, or to schedule your next project in the Maryland or DC areas, we invite you to contact us today.

 

What Makes a Good Video

Videos are a great way to immortalize important events, advertise your business, share your knowledge or opinion on events or topics, and inform a group on a topic. Good videos can leave a lasting impression on the viewer. However, a poor video can have the opposite effect. The question then becomes what makes a good video.

The most important aspect of a good video, is that it should have an interesting topic. What makes a topic or subject interesting will depend completely on the intended audience.  The best way to come up with an interesting topic is to ask what the people want. Searching for trending topics online is one way to find out what the intended audience is looking for.

An interesting and informative topic only goes so far. If it's coupled with poor videography, than the video will likely fail. Getting the right techniques can be a challenge, particularly for the inexperienced videographer. 

Aspects such as lighting, angle, location, and color all add to, or take from, the overall video. One that is too dark will be hard to watch, for example. Professional videographers have not only been trained in the art, but have experience and a dedicated eye for these elements.

When shooting a video, make sure the lighting is just right. Pay attention to shadows, both in the surrounding location, and also across the subject. Poor lighting can make a bride look ill or tired by casting shadows under her eyes. Or, the subjects may come across shady if their faces are covered in darkness.

Visual effects are another type of technique that can make or break a video. It may seem like a good idea to make the image move jerkily across the screen, as if the videographer were running. However, this technique is rarely appropriate for the subject. The same can be said for quick sweeping camera movements. These effects can make the viewer ill.

For more information on what makes a good video, or to schedule your filming in the Maryland or DC areas, we invite you to contact us today.