Different Ways You can Interact with Your Audience & Boost Engagement Using Live Streaming

Want to further boost your audience engagement and interact with them in real time? The top trends in 2016 include several ways you can achieve that. But, there is one particular online strategy that you should not forget to add to your marketing campaign. That is video marketing, specifically, live streaming and webcasting.

This is a brief example of a monthly live webcast in Baltimore Maryland, for the Copper Ridge Institute. The Grand Rounds is a one hour long live stream on dementia.

What the Trends on 2016 Says about Video Marketing

A recent study found that 58 percent of consumers consider that companies producing video content are more trustworthy. About 71% of consumers also stated that they find videos to be helpful in leaving a positive impression on a company. Experts are also saying and agreeing that videos, among other techniques, are more eye-catching than plain text. The uses of videos are also quickly becoming an important element of website design because of what it can bring – boosted user engagement. 

It does not matter what the video is created for. Whether it is to set the mood or explain a company’s purpose and mission, one fact always remains. Videos present a significant opportunity in convincing a consumer to click. Having said all these, it is now emphasized how much it has become a must for brands to include videos in their marketing campaigns. While this trend is still at its peak, brands must also take advantage of this opportunity for them to further boost their user engagement. 

What can Brands Do?

In the world of video production, live streaming has already become a top service in Maryland, Washington DC, and Northern Virginia because of how it essentially helped companies create a strong connection with their audience, live and in real time. If you wish to enjoy the same benefits, you must start:

Sharing All Your Live Events

Your audience would likely want to be updated on what’s happening on every event organized by your company. You can use live streaming as a means to be your audience’s eyes and ears. To create that sense of connection with them, why not ask your viewers about the part of the event they wish to see or individuals they like to meet.  This is especially important for press conferences, grand openings, or special announcements.  

Hosting Interviews

Increase user engagement by conducting live interviews either with your clients or employees. Such interviews allows your audience a glimpse of your company‘s human side. Apart from that, it is also helpful in offering personal opinions and ideas. As a rule of thumb, though, never promote your company or brand during interviews. Instead, use it as an opportunity to provide new content to your audience as you focus on the business’ basic aspects. 

Hosting Q&A Sessions

This is a shortened version of a live multi camera webcast produced for MedStar Health and the Lew Schon Innovation Fund. This special event was live streamed from the Inn at the Colonnade in Baltimore Maryland. All camera switching and insertion of graphics, titles, and videos was performed in real time using a TriCaster.

It is expected for the audience or consumers to still have a lot of questions about a company or product no matter how long it’s already in the industry. But hosting Q&A sessions are also something that can help in instances when a new product or service is to be launched. Either way, it would help a lot for a company to organize such sessions to help provide answers to relevant questions they have in mind. But more than providing answers, hosting Q&A questions are vital in showing and letting people feel that the company cares about their opinions and thoughts.

There are more possible ways you can use live streaming for aside from what’s mentioned, like conducting training or showing the creation of a product. But whatever ways you choose to use, it is important to have a professional Baltimore videographer by your side.  See our dedicated page on live streaming and webcasting.