Elements of an Effective Video Content Marketing Strategy

Businesses flock to video marketing as their effective and efficient content tactic. It is highly vital to their employees, customers and the organization itself, especially if you are after global success. However, some people overlook the focus on creating a professional video. As a result, they were not able to produce the expected result. Learn the important elements of an effective video content marketing strategy!


How will you deliver the video? Who’s your target audience?  What the key points you want to deliver?  It is important to consider all of these items beforeproduction. Doing so will allow you to customize the entire process and ensure its success. 

Make it short but precise

It is vital to make the video short, entertaining, and to-the-point. However, make sure it contains ALL the information you need to disseminate to the audience. If the video is shorter, you can avoid people getting annoyed or bored. Instead, they’ll becoming interested in your company, product/service, and message. 

Figure out the stories you want to convey

Consider your target audience and things you want them to know, be that about you or your company, or both. Your first video should explain some details about you and the products and/or services that your company offers. Then, you are ready to make videos for all steps of the campaign funnel. When possible, add fun marketing videos to improve your brand and bring points to life. 

Show people, not only products

Explanations of the products are important. But most of the time, they don’t make best use of the persuasive stories. The best alternative? Show people. The purpose is to put a human face on your company. You can involve your clients through featuring their success stories. And, let your business partners talk about their business and why they chose to work with you. 

Build connections with viewers

A video marketing strategy will only become successful if engagement and trust were developed. Engage with audiences so they feel like you have their best interest in mind and share similar values. When your channel starts developing, have an assurance that your connection will progress and continue into a meaningful and mutually beneficial team work.  

How to get started? 

Of course, the first thing to do is to find a reliable video production company that will do the job on your behalf. You can create a video content marketing strategy on your own, but if you think you lack the tools and expertise, it’s better to leave the job in the professional’s hands. This way, you can make best use of your hard-earned resources while maintaining a solid relationship among your viewers. 

Professional video production in Baltimore can be a great source of help. Our team of experts is very much eager to help you with any of your video marketing needs. Simply state your target audience, objectives and other important information, you are now ready to go!

Choosing the Best Music for Your Video Marketing Campaign

Music is just as important as your content for your video marketing campaign. This is because it has a direct effect on your video’s flow and how the viewers perceive it. After all, music is capable of bringing out different emotions within us. Hence, it is important for you to choose the music for your video marketing campaign in order for it to be the most effective.  Below are some things you can consider. On the other hand, with the help of a professional videographer, the decision making process would be much easier on your part.

Ask yourself, what feelings do you want it to evoke?

Different music or songs evoke different feelings. So, what kind of emotions do you want your video marketing campaign to evoke? Do you want them to feel excited, warm or happy? Then, choose a song that can evoke such feeling. You can do this by playing the music and the video together and see if it fits well together. Of course, you also need to consider the genre and the tempo in order for you to find the one that would complete your video marketing campaign in Baltimore. 

Choose the one that fits your business and your target audience

If you truly want people to be attracted to your video marketing campaign, then there’s a need for you to choose the one that fits your target audience. A target audience of children will have different music tastes compared to a baby-boomer. Its important that the music keeps them interested enough to watch your video from start to finish. In addition, it should also fit what you are offering and the industry where you belong. 

Instrumental music is still the best choice

There may be times when you would want to use music with vocals for the video that you are planning to make for your marketing campaign or event video. However, music with vocals is not always the best choice. This is because it may be quite distracting at times, especially if it’s lyrics does not have anything to do with your marketing or event video. Oftentimes, going with instrumental music is still the best. 

Don’t let the music get in the way

Believe it or not, there are videos out there that feature someone speaking, but because the background music is too loud, the audience cannot properly heart the talking.  It’s important to ensure that the music audio levels are properly balanced with the speaking.  Your viewers shouldn’t have to struggle to hear your message.

Royalty Free Music

Its important to purchase royalty free music from a trusted website.  We often recommend www.premiumbeat.com for our projects.

On the other hand, if you don’t have the time to choose the song for your video, you can just hire a Baltimore video production company like Focal Point Productions. With us, rest assured that real experts would be working on your video marketing. So, guaranteed success would be yours!

How to Make Your First Video Project Successful

Every successful idea brought to life comes and it starts with a plan. The same can be said and must be done with video production. Naturally, you want the project to succeed as part of your online marketing campaign and bring positive results to your business. So, if you have finally decided to include video marketing into your online campaign, you need to know the important components that make it successful. By that, it means you understand what needs to be done to ensure its success, which should always start with a plan and a thorough preparation that includes the following:

Always Have a Budget and Learn How to Communicate It 

The main thought here is that everyone has a budget set in their mind, both on the client’s side and your Baltimore videographer. Hence, it is important for a client to have one set up before looking for a Maryland video production company, and make sure to communicate it with them. Experts say that with a given budget, a company is able to better structure a viable solution that can still meet your goals. Or if asking for a quote, it would help considerably if you can provide a reference video the company can base on to develop one.

Have Some Business Objectives

What business goal do you want your web video to achieve? If the company is able to answer that, then the next thing to ask is how their produced video can help achieve that objective of yours. Your primary goal is to make your video production successful, which you can certainly not achieve if you ask the company to produce you with a cool and jazzy video. Think about your customer and their needs. More importantly, ask yourself about how the created video can address your customer’s needs.

When Choosing a Baltimore Video Production Company

You need to remember that each video company has its own specialty and different skill sets. Hence, you need to know that the video production company you hire can handle the project you have in mind. If you are not sure what to look for, you can browse the portfolio of the companies on your list to see the kinds of work they have produced. Look with experience in mind.  Do their videos match your style and branding?

Remember the Concept about Trust

You want success? There is one way you can surely achieve that, and that is through creating trust. It’s not just about creating professional videos produced with style. Videos used for marketing, now need to have a touch of authenticity to create trust and for it to succeed online. You can set a big budget for the entire production. But if it does not deliver a simple, clear yet resonating message and uses the right visual devices and person, the video will be of no use.

Have an Outline before Starting the Shoot

An Outline needs to be created for a video production to be started. To produce a video that can ensure your campaign’s success online, the outline must be able to communicate your key messages effectively. What elements or topics will your video include, and in what order?  A call to action should be included. Again, your reference video may be of use here. 

Video marketing as a whole is an effective strategy to add on your online campaign. But its success can only be determined depending on how well it is planned and delivered.

Video Marketing is a Hot Digital Marketing Trend Today. Take Action Now!

Cisco stated that by 2017, about 69% of consumer internet traffic will be led by online videos. For a company wanting to gain online traffic, losing such significant customers because of not including video marketing as part of their online campaign is a big NO. So just imagine how your company will be if you do not have a video marketing strategy. You will not only lose significant numbers of consumer internet traffic, but also miss the following benefits:

  • Opportunity to Save and Still Get More from Your Investment – There is no doubt that video marketing is a cost effective strategy. With just a small amount of investment, you can have a strategy that is working for you 24/7.  Your video is available nights, weekends, and holidays.
  • Opportunity to Go Viral – It’s been stated repeatedly from various contents online that the attention span of consumers today is getting shorter quickly. In relation to content, it becomes more vital for information to be delivered in a quick yet interesting way. Videos are one of the most effective ways for this to be achieved while allowing viewers to like and share it for a chance to get viral.
  • Opportunity to Boost Brand Recognition – The combination of social media and the use of videos produces a powerful result – boosted brand awareness. It does not only serve as the perfect means to get a brand in front of consumers. It also offers the best means to interact with them.

So if you do not want to miss out on these benefits, you should take action now or as soon as you notice the following signs:

Having a Hard Time in Driving Traffic to Your Site

All businesses are aiming to bring more customers to their websites. But, for that to happen, a website’s traffic must be increased first, which a Baltimore video production company can help with. The fact that videos are effective in grabbing people’s attention and encouraging engagement makes it a powerful strategy to drive more traffic to a site.

Aiming to Raise Awareness

They say that awareness is everything in the business world. Why? That’s because you may say that you have the best and helpful product in the world. But if no one knows about it, even making a single sale won’t be possible. Fortunately, you can easily remedy that situation now by simply posting a video of your company or product in YouTube and other social media sites.

Why and When You Should Take Advantage of a Baltimore Videographer’s Expertise

The benefits of web video production have been established in the digital world. Perhaps, you are even already reaping these benefits. One good aspect about video production is that both veterans and beginners can benefit from it. With the right timing, theme, style and people, a video production can completely revamp a brand and result to increased conversions. Of course, any business would love to obtain such results. So, if you are not using videos as part of your campaign now, it’s best that you start as soon as possible or your business will be missing a lot.

Your Company Needs to Increase its Conversion Rates

A visitor can only be converted into a customer if they have enough understanding about the product or service being offered. For understanding to be made, information must first be provided. You can provide that information through a video, specifically through an effective explainer or demonstration video.

Of course, for all these benefits to be achieved, you will need to have an experienced Baltimore videographer to work on your project. Their experience and understanding will serve as the key for them to create the appealing videos you need for your goals.

Right Music is the Key

Having the right music accompany your video is key. Music can make or break your production.  It sets the pace, tone, and feeling, often invoking emotions in the viewers that go along with the subject. However, the wrong music can cause the wrong emotions and lead to confusion, and a poor video. 

When picking out the right music, make sure the tone matches the rest of the video. Use upbeat tunes for a happy go lucky feel. If the video's main purpose is to cause that homey nostalgic feel, a softer and slower music may be the best bet.

There is a fine line between just perfect and overused. Music that has been used over and over again for the same kind of topic will come across as generic and predictable, leaving the video as just okay. Try to keep it as original as possible while still portraying the correct tone, emotions, and pace.

Its very important to use royalty free music when picking your songs.  Buy purchasing a royalty free song, you are legally purchasing the rights from the artist to use their music.  Otherwise, you could be sued.  Royalty free songs typically range from $10-$100.

Here are some links websites that sell royalty free music:






For more information on what makes a good video, or to schedule your filming in the Maryland or DC areas, we invite you to contact us today.


What Makes a Good Video

Videos are a great way to immortalize important events, advertise your business, share your knowledge or opinion on events or topics, and inform a group on a topic. Good videos can leave a lasting impression on the viewer. However, a poor video can have the opposite effect. The question then becomes what makes a good video.

The most important aspect of a good video, is that it should have an interesting topic. What makes a topic or subject interesting will depend completely on the intended audience.  The best way to come up with an interesting topic is to ask what the people want. Searching for trending topics online is one way to find out what the intended audience is looking for.

An interesting and informative topic only goes so far. If it's coupled with poor videography, than the video will likely fail. Getting the right techniques can be a challenge, particularly for the inexperienced videographer. 

Aspects such as lighting, angle, location, and color all add to, or take from, the overall video. One that is too dark will be hard to watch, for example. Professional videographers have not only been trained in the art, but have experience and a dedicated eye for these elements.

When shooting a video, make sure the lighting is just right. Pay attention to shadows, both in the surrounding location, and also across the subject. Poor lighting can make a bride look ill or tired by casting shadows under her eyes. Or, the subjects may come across shady if their faces are covered in darkness.

Visual effects are another type of technique that can make or break a video. It may seem like a good idea to make the image move jerkily across the screen, as if the videographer were running. However, this technique is rarely appropriate for the subject. The same can be said for quick sweeping camera movements. These effects can make the viewer ill.

For more information on what makes a good video, or to schedule your filming in the Maryland or DC areas, we invite you to contact us today.

Getting an Estimate for a Video

Asking "how much for a video" is like asking "how much to buy a house or a car." Videos can cost from $100 - $10,000 or even more.

We often get perspective and current clients calling for a quote to have a video produced. Lots of factors go into preparing an estimate. To help save time, try to have answers to these common questions that we may ask:

How long will the finished be?
How many hours will be needed to video tape everything?
How many locations are involved in the shoot?
Who will be writing and/or producing the video (sometimes clients want to do this themselves or hire Focal Point)?
How quickly do you need the finished video?
How will you be showing or distributing the video (online, DVD, flash drive, etc)?
Who is the audience?
Do you require any special equipment (teleprompter, Glidecam, dolly, Glidetrack, backdrop, etc)?
Do you need an titles, animations, or graphics?