A Busy Spring Season

We wanted to tell you a little bit about what we have been up to as far as projects! We’ve been extremely busy and are thrilled to have so many impactful and inspirational clients. With dozens of corporate shoots, live streams, and different (sometimes intricate) projects spanning throughout Baltimore, our schedule has been packed. We’ve had the pleasure of working with the Archdiocese of Baltimore, M&T Bank, Adventist Hospital, GBMC, Chesapeake Urology, University of Baltimore, Johns Hopkins University, Peabody Preparatory, Event Tech, The Baltimore Station, Junior Achievement, Towson University, and more!

May and June are lined up to be equally as busy, and we look forward to showing you more of our work here on our blog. We hope you’ll stay tuned for the upcoming posts as well as links so that you too can join in and visit our live streams. Please take a look at our photo gallery below to see a few close-ups from our latest events.

Questions about our work and Focal Point? Contact Marty at Marty@focalpp.com

US Department of State Live Stream

Focal Point was hired by the US Department of State to live stream Secretary Michael Pompeo’s remarks at the Army War College in Carlise, PA on April 1, 2019. The live and recorded video was provided to TV stations and network around the world, and featured on the State Departments website.

Producing a Multicamera Facebook Live Event

Focal Point's team pulled off a great production for the GBMC - Comprehensive Obesity Management Program (COMP) Annual Reveal Holiday Party, which took place on December 13th at Martin's West. Our crew of 7 provided IMAG and livestreamed the event on Facebook Live, using a TriCaster TC1, 6 cameras, a crane, 20+ videos, 50+ slides, and other graphics.

Multi-Camera Annual Meeting Live Stream

IMG_6600.jpeg

On November 15, 2018, the crew at Focal Point Productions was hired to record aTedX Talk style annual meeting for medical institution.

Originally this was supposed to be "Live to tape" and record each camera ISO for editing. But at the last minute (due to an unexpected snow and ice storm) the client asked about live streaming - which we did.

IMG_6594.jpeg

Our team of of five people used our NewTek TriCaster TC1 with:
1 - Canon C300 - static wide shot of the stage (unsure what lens)
2 - Canon C200 - CU of presenter (70-200mm)
3 - Canon C200 - audience cutaways and a profile CU of presenter (70-200mm)
4 - Canon C200 - on a Kessler Second Shooter, on the ground low angle looking up at the stage (wide angle lens, unsure exactly on the lens)
5 - NewTek PTZ camera via NDI - back stage looking out at audience with presenter in forground
6 - Canon C100 - in back corner of the room by the TriCaster. HDMI out of the camera to a BM HDMI-SDI converter then into a SDI Connect Spark (NDI into the TriCaster). (11-16mm)
7 - Power point slides with audio - HDMI out of a laptop into Connect Spark

Audio and lighting done by a 3rd party vendor. We supplied two 65" TVs.

ME4 and Mix 4 on the TriCaster fed power point slides to the 2 TVs.



6 Camera Live Production for Facebook Live

On September 25, 2018, the team at Focal Point Productions produced a Facebook Live show for MedStar Health. This was our 15th live webcast for MedStar.

The production included 6 HD cameras, 8 microphones, and 60+ visual elements (graphics, titles, photos, videos, etc). The team of 7 crew members included Ty Gentner, Zephan Blaxberg, Bo Condon, Josh Land, Victor Fink, Angie Auth, and Marty Jenoff

Three Facebook Live Broadcasts in 1 Week

The week of September 24th will be very busy for the team at Focal Point Productions. We are producing 3 Facebook Live broadcasts! Each broadcast takes a different approach and style - from extremely complex with the top-of-the line NewTek TC1 and multiple cameras to a single laptop computer and camera running Wirecast 10. And in the middle we are using the Blackmagic ATEM switcher with 3 cameras.

Blakehurst Senior Living 25th Anniversary Facebook Live

August 16th marked our 2nd Facebook Live broadcast for the week.  This Baltimore live streaming production took place at Blakehurst Senior Living.  The facility was holding their 25th anniversary celebration.  Some residents were not able to attend for medical reasons.  Focal Point was brought in as live streaming specialists to broadcast the event so these residents, family, friends, and neighbors could watch the event live.

On Location Facebook Live for Future Care Health Management

On August 14th, Focal Point Productions teamed up with ZMB Media to produce a Facebook Live Broadcast for Future Care Health Management.  This was the first in a series of four live productions for the company's "Vital Strong" initiative.  Rick Dempsey hosted the 30 minute broadcast, which was live streamed to the Future Care Facebook page.

Focal Point provided all equipment, including a Blackmagic switcher, four cameras, wireless intercom, audio, lighting, and much more.

Facebook Live Training Videos from the Studio

On August 8, 2018, Focal Point Productions produced a Facebook Live broadcast for the Maryland State Youth Soccer Association.  The 25 minute training and educational live webcast was aimed toward new players in the Olympic Development Program (ODP).

The team at Focal Point used the TriCaster TC1, three cameras, a wireless intercom system, tally lights, Vidpresso (for social media graphics), a Teradek Cube, and much more.

MedStar Health Facebook Live

On June 27, 2018, Focal Point Productions live-streamed a Facebook Live webcast for MedStar Health.  The production was held at MedStar Union Memorial Hospital's Transradial Cath Lab and was hosted by WBA-TV’s Megan Pringle. The one hour show was split into two-segments, and featured interviews with several different doctors, informative videos, and questions from the online audience.  To ensure a smooth production, Focal Point's crew of 6 people used three video cameras on tripods and one free-roaming camera.  By using a video switcher called the Tricaster, the team was able to switch between camera shots, add graphics, play videos, record a high quality master and live stream..  The video was streamed live to MedStar’s Facebook page.  As people asked questions, the producer was able to send the comment to the host's laptop teleprompter.  Simultaneously and isntantly, the comment was turned into a graphic and inserted into the video.  The webcast had a peak live audience of fifty viewers. By the next morning the video had reached 5,381 people; 3,756 minutes viewed; 1,200 unique viewers; and 232 post engagements.

Working Together to Create a "Facebook Live" Broadcast for Calvert Education

IMG_0083.jpg
IMG_3339.jpg

On June 15, 2018, Focal Point Productions worked with Larmar Video and Everclear Video (both members of the Baltimore Videographers Association) to produce a Facebook Live broadcast for Calvert Education.  People from all over the country and world tuned in to watch the school's first  high school graduation, which took place at the Royal Sonesta in Baltimore, Maryland.

The three camera production was streamed live to Calvert Education's Facebook page.

Facebook Live Studio Webcast for MSYSA

Hi everyone, this is Brooks Gray. I am an intern this semester at Focal Point Productions, underneath of Marty Jenoff. On February 11, 2018, Focal Point  hosted the Maryland State Youth Soccer Association (MSYSA) for their State Cup tournament draw. This was FPP's third year for producing this live webcast from our Owings Mills Maryland video production studio.  

The live video was streamed to the MSYSA Facebook page, and had a peak of 83 concurrent viewers.  By the next day, the video had more then 9.100 minutes viewed and 180 post engagements, making it a huge success.

I was in charge of the Facebook live comments. It was my first time running the system, but I ended up managing it to the best of my ability. Marty was working the TriCaster TC 1, which is a video switcher, recorder, and live streaming device. The TriCaster can also add titles, graphics, power point slides, and other elements to the program. Another intern, Greg, operated the teleprompter for the host. Ty, a crew member was the floor manager in the studio. Overall, everyone did a great job and we helped the MSYSA to assure everything ran smoothly. 

-Brooks Gray 

Corporate Town Hall Meetings

Focal Point Productions was recently hired by Sheppard Pratt Health System to live stream their quarterly town hall meetings.  The Towson, MD based health system has offices and affiliates throughout the state, - and they wanted those employees to be able to watch the company meetings live and in real time.  Each quarterly meeting will take place in a different location.

Five Days of "Facebook Live" Broadcasting from Orlando

Two weeks ago our crew packed up a uHaul, and drove to Orlando, Florida for the BBYO International Convention 2018.  Focal Point Productions was hired to live stream 5 days of festivities from the Hyatt Regency Orlando for the Washington DC based Jewish teen youth group.  Eight shows from two different locations were broadcasted for a combined 8.5 hours on Facebook Live.

Our equipment consisted of a NewTek TriCaster TC1 (with a control surface), four cameras, a Teradek Bolt, Teradek Cube, NewTek Connect Spark, four laptop computers, and lots more.

At the end of the five day convention, the combined 8 Facebook Live shows had more then 160,000 minutes watched, 6,400 post engagements, 1,600 comments, and a reach of almost 70,000.  And those numbers will continue to grow as more people watch, share, and comment the videos.  The videos were also uploaded to YouTube and have 4,000+ combined views.

How Video Can Benefit the Medical Field?

Not only can educational institutions and businesses benefit from online videos, but the healthcare industry can as well. It is crucial both for the medical staff and patients. 

Whether it is a small-town facility or a large city hospital, videography can successfully address the patient’s educational and staff’s managerial questions and concerns. Video live streaming, video marketing and other solutions can provide excellent end products, especially in the medical field. High definition videos with compelling stories can allow medical personnelto make personal connections with patients in an easy and instant manner. 

Online videos have benefitted many individuals and organizations. Anyone can easily now have the chance to reach a global audience, which is an essential ingredient in reaching the peak of success in any field. Today, the medical field has realized the valuable use of videography. It doesn’t only entertain viewers, but proves reliability, knowledge, credibility, and trustworthiness as well. 

Here’s how video can improve the healthcare industry:

Saves money

Video lessens the amount of travel and other important resources. Physicians can immediately present their knowledge, training, and view points to prospective or new patients - at any time.  A patient 100 miles away from the hospital can watch a doctor’s profile video at 2:00am.

Improves interaction 

With quality videography, training new sets of employees can be done in huge groups and across various locations, for common concerns such as hospital policies, compliance or benefits. In addition, videos present new information to multiple locations in one session.  You can be assured that everyone gets the same information.

Improves credibility

Videos are a great help for establishing strong confidence among targeted group of readers, building social media presence and getting a reliable reputation as a leader. When you include video in any project, the overall credibility of a hospital will be improved. 

Now that you are fully aware of how can video benefit the healthcare field, the next step is to find a qualified videographer. 

Baltimore video production company is the best place to go!

Various organizations cannot deny how video can help them in many different ways, particularly in educating patients and staff. But when it comes to videography for your hospital or clinic, you should work with a reliable local videographer in Baltimore. In this case, a Maryland video production company, such as Focal Point Productions is what you need. 

What they can do for your medical organization? 

Objective and accurate videos are what they produce. They can create videos for conferencing or marketing purposes. Whether you need a high definition video to educate doctors and patients about a product or procedure, or live stream a webcast, the professional videographers in Baltimore at Focal Point Productions will professionally take care of it. 

Different Ways You can Interact with Your Audience & Boost Engagement Using Live Streaming

Want to further boost your audience engagement and interact with them in real time? The top trends in 2016 include several ways you can achieve that. But, there is one particular online strategy that you should not forget to add to your marketing campaign. That is video marketing, specifically, live streaming and webcasting.

This is a brief example of a monthly live webcast in Baltimore Maryland, for the Copper Ridge Institute. The Grand Rounds is a one hour long live stream on dementia.

What the Trends on 2016 Says about Video Marketing

A recent study found that 58 percent of consumers consider that companies producing video content are more trustworthy. About 71% of consumers also stated that they find videos to be helpful in leaving a positive impression on a company. Experts are also saying and agreeing that videos, among other techniques, are more eye-catching than plain text. The uses of videos are also quickly becoming an important element of website design because of what it can bring – boosted user engagement. 

It does not matter what the video is created for. Whether it is to set the mood or explain a company’s purpose and mission, one fact always remains. Videos present a significant opportunity in convincing a consumer to click. Having said all these, it is now emphasized how much it has become a must for brands to include videos in their marketing campaigns. While this trend is still at its peak, brands must also take advantage of this opportunity for them to further boost their user engagement. 

What can Brands Do?

In the world of video production, live streaming has already become a top service in Maryland, Washington DC, and Northern Virginia because of how it essentially helped companies create a strong connection with their audience, live and in real time. If you wish to enjoy the same benefits, you must start:

Sharing All Your Live Events

Your audience would likely want to be updated on what’s happening on every event organized by your company. You can use live streaming as a means to be your audience’s eyes and ears. To create that sense of connection with them, why not ask your viewers about the part of the event they wish to see or individuals they like to meet.  This is especially important for press conferences, grand openings, or special announcements.  

Hosting Interviews

Increase user engagement by conducting live interviews either with your clients or employees. Such interviews allows your audience a glimpse of your company‘s human side. Apart from that, it is also helpful in offering personal opinions and ideas. As a rule of thumb, though, never promote your company or brand during interviews. Instead, use it as an opportunity to provide new content to your audience as you focus on the business’ basic aspects. 

Hosting Q&A Sessions

This is a shortened version of a live multi camera webcast produced for MedStar Health and the Lew Schon Innovation Fund. This special event was live streamed from the Inn at the Colonnade in Baltimore Maryland. All camera switching and insertion of graphics, titles, and videos was performed in real time using a TriCaster.

It is expected for the audience or consumers to still have a lot of questions about a company or product no matter how long it’s already in the industry. But hosting Q&A sessions are also something that can help in instances when a new product or service is to be launched. Either way, it would help a lot for a company to organize such sessions to help provide answers to relevant questions they have in mind. But more than providing answers, hosting Q&A questions are vital in showing and letting people feel that the company cares about their opinions and thoughts.

There are more possible ways you can use live streaming for aside from what’s mentioned, like conducting training or showing the creation of a product. But whatever ways you choose to use, it is important to have a professional Baltimore videographer by your side.  See our dedicated page on live streaming and webcasting.

Behind the Scenes of a Live-MultiCam Webcast

On September 16, 2015, Focal Point Productions produced another live, multi camera webcast for MedStar Health.  This was the first webcast for MedStar that took place off the Baltimore hospital's campus.  The "Lew C. Schon Innovation Fund Webcast" was broadcasted from the Inn at the Colonnade.  Production crews arrived at 1:00pm to prepare for the prompt 7:00pm start time. Viewers were able to watch the one hour webcast by visiting MedStar's website, or their Facebook or Twitter page, and ask questions in a customized chatroom.

Equipment used included a TriCaster, 4 HD Cameras, 2 wireless microphones, 4 hard wired lav microphones, two Apple MacBook Pros, a Teradek Vidiu, a four headset intercom system, tally lights, a 10 channel audio mixer, several monitors, and 2,000 + feet of cable.

Behind the scenes photos courtesy of  Debra Schindler.

Benefits of Livestreaming and Webcasting in the Business World

It’s no secret that the world has rapidly become a smaller place, thanks to the Internet. The transfer of information has been revolutionized by technology, allowing individuals and organizations to exchange ideas and data instantaneously. One way in which people are accessing this wider, global audience is through webcasting. 

Webcasting is the process of using the internet as a means of broadcasting audio and video content live. This broadcasting, often called a “push,” is a media presentation circulated over the Internet. It uses streaming media technology to deliver a single content source to many listeners, who may be in many different places, listening at the same time. Sporting events organizers, news stations, musicians and educational institutions have successfully used webcasting to reach a larger audience; social events such as weddings, funerals, and religious events have also availed of this technology. And since 1998, when the first webcast appeared, the use of this technology has steadily gained momentum, especially in the business world, as its enormous potential has quickly been realized.

In March, 2012, ClickMeeting, a company that offers online meeting services, released a telling Infographic on “World Wide Webinars.” After looking at 8,197 online meetings over a 6-month period (205 meetings a week), they found that 68% of businesses were running webinars each month, and 50% held between 4 and 27 webinars a month. For some businesses, the number is higher, and webcasting is becoming an integral part of running a company.

Companies of all sizes are using webcasting for various purposes. Employee or customer training, demonstration and promotion of products and services, maintaining a closer contact with leads, and hosting meetings are the most common ways ambitious and adaptable business people are making use of this modern-day technology.

Just as there are numerous uses for webcasting, there are also numerous benefits to using this technology in business. Like the Internet, which has allowed people to reach a wider audience, webcasting allows businesses to go beyond geographical limitations; as long as a participant has access to the Internet, they are accessible. Having larger audiences for events is also a benefit, as is a reduction in costs: most expenses such as accommodation, travel, venue fees and meals connected to attending events no longer exist when a participant is taking part from their office or home. Another benefit is increased profits as many companies are able to reach more clients, attain results more quickly, and reduce the time and effort needed for marketing and product launches. In addition, by using webcasting technologies, most companies are able to reduce their environmental footprint and become more “green.”

For more information on live streaming and webcasting, or to schedule your next project in the Maryland or DC areas, we invite you to contact us today.

 

Sources:

http://www.sbwire.com/press-releases/webcastingtoolscom-publishes-webcasting-tips-and-tricks-236723.htm

http://blog.clickmeeting.com/?s=infographic&submit=Search

http://smallbusiness.chron.com/disadvantages-webcasting-business-2834.html.

http://green.tmcnet.com/topics/green/articles/22699-webcasting-helps-companies-save-money-be-green.htm

 

28 Hours of Church Conference Live Streamed from Turf Valley Resort

Members of Victory Bible Church International from all over North America (VBCI - North America) came together last week (August 8-11, 2013) at the Turf Valley Resort in Ellicott Maryland for their annual special camp meeting, under the theme, “Wisdom to build the house of God.”

Foal Point Productions, Inc. was selected by VBCI North America to live stream the four day conference. We recorded and streamed the event with four high definition cameras. DVDs of the eight sessions, totaling almost 28 hours, were made available for sale at the conference.

According to the Committee Chair, Pastor Michael Doddoo, "Focal Point is the one stop shop for all your video needs when planning big events and we are satisfied with what we are seeing."