Cisco stated that by 2017, about 69% of consumer internet traffic will be led by online videos. For a company wanting to gain online traffic, losing such significant customers because of not including video marketing as part of their online campaign is a big NO. So just imagine how your company will be if you do not have a video marketing strategy. You will not only lose significant numbers of consumer internet traffic, but also miss the following benefits:
- Opportunity to Save and Still Get More from Your Investment – There is no doubt that video marketing is a cost effective strategy. With just a small amount of investment, you can have a strategy that is working for you 24/7. Your video is available nights, weekends, and holidays.
- Opportunity to Go Viral – It’s been stated repeatedly from various contents online that the attention span of consumers today is getting shorter quickly. In relation to content, it becomes more vital for information to be delivered in a quick yet interesting way. Videos are one of the most effective ways for this to be achieved while allowing viewers to like and share it for a chance to get viral.
- Opportunity to Boost Brand Recognition – The combination of social media and the use of videos produces a powerful result – boosted brand awareness. It does not only serve as the perfect means to get a brand in front of consumers. It also offers the best means to interact with them.
So if you do not want to miss out on these benefits, you should take action now or as soon as you notice the following signs:
Having a Hard Time in Driving Traffic to Your Site
All businesses are aiming to bring more customers to their websites. But, for that to happen, a website’s traffic must be increased first, which a Baltimore video production company can help with. The fact that videos are effective in grabbing people’s attention and encouraging engagement makes it a powerful strategy to drive more traffic to a site.
Aiming to Raise Awareness
They say that awareness is everything in the business world. Why? That’s because you may say that you have the best and helpful product in the world. But if no one knows about it, even making a single sale won’t be possible. Fortunately, you can easily remedy that situation now by simply posting a video of your company or product in YouTube and other social media sites.