Charter Radiology of Columbia and Reisterstown has recently joined the family of Focal Point clients. FPP was hired by Arvinder Daisy Uppal, M.D., President and CEO of Charter, to produce a series of promotional and testimonials videos for the practice.
When GBMC needs a Baltimore Videographer, they frequently turn to Focal Point. FPP has had a long term relationship with GBMC , and over the years we’ve produced dozens of videos for them.
In August 2019 we produced a patient testimonial for GBMC’s Milton J. Dance, Jr., Head and Neck Center.
M&T Bank hired the team at Focal Point Productions to record several special events in Baltimore during the summer. M&T sponsored a “pop up shop” in Downtown Baltimore featuring several small business customers of the bank. Baltimore videographers from Focal Point recorded five of these unique events - recording B-roll and interviews.
Throughout the summer, Focal Point Productions was hired by Greenberg Gibbons Commercial of Owings Mills, to record and edit videos of their summer concert series taking place at shopping centers around the area. Focal Point worked closely with the client to provide a team of videographers to concerts taking place at Foundry Row, Hunt Valley Towne Centre, Waugh Chapel Towne Center, and Turf Valley Towne Square.
Thanks to team member Zephan Moses Blaxberg for recording this interview with Dr. Siegel of Chesapeake Urology at iHeartRadio. Dr. Siegel shared his story and the work Chesapeake Urology is doing with free Prostate screenings in the Baltimore community and their annual Prostate Cancer Run on September 22nd at Towson University.
For this shoot we used three cameras (a Canon C200 and two Canon EOSRs) along with LED lighting and two microphones.
On August 15th, the team at Focal Point produced a Facebook Live broadcast for Adventist Health - Washington Adventist Hospital.
The new hospital wanted to live stream the official ribbon cutting ceremony of the new medical center. Speakers included Adventist HealthCare President and CEO Terry Forde and U.S. Rep. John Sarbanes (D-MD) as they celebrated ahead of the opening of the new hospital on August 25.
What made this broadcast so unique was it was taking place outside in the hospital’s parking lot - making it difficult to get an internet connection to the location and our broadcast equipment.
Our live streaming team used the Teradek Vidiu Go, which bonds cellular signals (along with wifi and ethernet if available) to make 1 strong and reliable internet connection.
The live stream lasted 51 minutes and had a peak of 19 viewers.
The team at Focal Point Productions was recently hired to film a documentary at Oriole Park at Camden Yards. Unfortunately thats all we can share at the current time. Stay tuned for more info!
We were excited to be apart of our 16th webcast for a local hospital system in April. The hour long webcast discussed the future of Orthopedics and was held in Timonium. We brought with us a total of 9 team members to help us with this highly informative and complex event.
The evening kicked off with 5 panelists, answering questions about the facility, treatment options and procedures, and also brought in rehabilitation specialists to show the audience different physical therapy exercises. LIVE attendees were able to write in with questions and comments on Facebook, some of which were asked directly to the panelists in real time. Those that weren’t, had a person available to answer questions also in real time on the feed.
This Facebook Live broadcast had a peak of 62 LIVE viewers, which was double the amount of viewers that we had last September 2018 for the Breast Cancer Awareness live cast. This week’s Ortho webcast had almost 5,000 minutes viewed and 320 engagements within two days.
On May 9th we took part in the Live Streaming of the “Art of Nursing Awards” for GBMC. This was our largest and most difficult live streaming production ever. We were joined by 13 crew members, all working a 12 hour day each to ensure a successful event, plus dozens of hours of pre-production planning by the team as well.
We deployed 10 cameras and the broadcast included almost 100 titles, videos, photos, and graphics. Other equipment involved constituted a teleprompter, wireless intercom, fiber optic cabling, and several of other secrets. There were also 40+ pages of scripts and rundown.
This Facebook Live was hosted by WMAR-2 News Baltimore Skyler Henry and Mallory Sofastaii.
The massive event celebrated the nursing staff at GBMC, and invited beforehand interviews, previously recorded videos, which included an insight into the life of a nurse, the schooling that it requires, and the joy that the nurses face as well as the hard times. This unique and genuine view into this profession, was not only eye opening but incredibly heart warming. The word “celebrate” was used several times, and the value felt by the nurses through GBMC was evident in every conversation. Retiring nurses were also celebrated, as well as new projects including a practice being built for the Helping Up Mission in Baltimore City. At one point in the ceremony, the Helping Up Mission Choir sang for everyone as well.
With so many facets of this complicated program we were excited to be able to provide all of the footage that encompassed this motivating event. We look forward to seeing more from GBMC in the future!
Special thanks to Tracey Brown of Papercamera Photography for the below photos.
Feel free to take a look at the Awards Night Footage via the following links:
We wanted to tell you a little bit about what we have been up to as far as projects! We’ve been extremely busy and are thrilled to have so many impactful and inspirational clients. With dozens of corporate shoots, live streams, and different (sometimes intricate) projects spanning throughout Baltimore, our schedule has been packed. We’ve had the pleasure of working with the Archdiocese of Baltimore, M&T Bank, Adventist Hospital, GBMC, Chesapeake Urology, University of Baltimore, Johns Hopkins University, Peabody Preparatory, Event Tech, The Baltimore Station, Junior Achievement, Towson University, and more!
May and June are lined up to be equally as busy, and we look forward to showing you more of our work here on our blog. We hope you’ll stay tuned for the upcoming posts as well as links so that you too can join in and visit our live streams. Please take a look at our photo gallery below to see a few close-ups from our latest events.
Questions about our work and Focal Point? Contact Marty at Marty@focalpp.com
Last week on April 9th, I was invited to give a presentation at the Baltimore Public Relations Council’s 3rd annual Social Media Spring Training event held at the Loyola University Maryland Graduate Center. Per their website: BPRC provides a forum for public relations professionals to exchange ideas with their peers and to mold ethical standards for their work, thereby improving their effectiveness.
As one of five presenters giving information to the audience on social media, I enjoyed giving everyone key information on Producing a Successful Facebook Live. Other topics at the event included demonstrating social media ROI, and infographics for social media. Attendees were able to leave with new skills that helped them to strategize and expand upon their social media knowledge.
Later that night, I was able to give another talk in length on Live Streaming for the Baltimore Videographers Association. Per their website: The Baltimore Videographers Association (BVA) is a non-profit organization of video professionals in the Greater Baltimore Area. Our members are dedicated to the improvement of our industry, and the creation of a sharing environment among its members. As a group, we pursue the betterment of our industry and of our individual knowledge.
Giving information on Successful Live Streaming as a speaker, consultant or to train is enjoyable to me because I am able to speak more about this passion and platform, and help others learn more about a topic that can be extremely useful for their brand. I spoke about the process of a live stream project, different ways to upload video, and what types of equipment are needed to ensure a live stream that goes smoothly. Lastly, I went over some of the types of problems that you may encounter doing a live stream as well. By discussing the project and then troubleshooting towards the end, the audience left with not only knowledge of how-to but better expectations for their project.
If you’d like to learn more information about booking Marty for individual or team trainings, speaking or as a consultant, please reach out to: Marty@focalpp.com
Focal Point was hired by the US Department of State to live stream Secretary Michael Pompeo’s remarks at the Army War College in Carlise, PA on April 1, 2019. The live and recorded video was provided to TV stations and network around the world, and featured on the State Departments website.
Today Focal Point Productions returned to Towson University to produce a video for the Student Government Association (SGA). Focal Point has produced this video for 18 of the last 20 years!!
Focal Point's team pulled off a great production for the GBMC - Comprehensive Obesity Management Program (COMP) Annual Reveal Holiday Party, which took place on December 13th at Martin's West. Our crew of 7 provided IMAG and livestreamed the event on Facebook Live, using a TriCaster TC1, 6 cameras, a crane, 20+ videos, 50+ slides, and other graphics.
On November 15, 2018, the crew at Focal Point Productions was hired to record aTedX Talk style annual meeting for medical institution.
Originally this was supposed to be "Live to tape" and record each camera ISO for editing. But at the last minute (due to an unexpected snow and ice storm) the client asked about live streaming - which we did.
Our team of of five people used our NewTek TriCaster TC1 with:
1 - Canon C300 - static wide shot of the stage (unsure what lens)
2 - Canon C200 - CU of presenter (70-200mm)
3 - Canon C200 - audience cutaways and a profile CU of presenter (70-200mm)
4 - Canon C200 - on a Kessler Second Shooter, on the ground low angle looking up at the stage (wide angle lens, unsure exactly on the lens)
5 - NewTek PTZ camera via NDI - back stage looking out at audience with presenter in forground
6 - Canon C100 - in back corner of the room by the TriCaster. HDMI out of the camera to a BM HDMI-SDI converter then into a SDI Connect Spark (NDI into the TriCaster). (11-16mm)
7 - Power point slides with audio - HDMI out of a laptop into Connect Spark
Audio and lighting done by a 3rd party vendor. We supplied two 65" TVs.
ME4 and Mix 4 on the TriCaster fed power point slides to the 2 TVs.
We had a ton of fun recording the B&O Railroad Museum Polar Express train ride on Friday, November 16th. Unfortunately all rides for 2018 are sold out. But if you wait a week or two, you can catch our special video!
With only a few days notice, the XLH Network contacted Focal Point Productions to live stream their annual symposium taking place at the Hyatt Regency in Baltimore. XLH (X-Linked Hypophosphatemia) is a rare genetic disorder that affects about one in 20,000 people.
Focal Point live streamed one day of the conference (morning and afternoon sessions) using a Blackmagic video switcher with 3 cameras and power point slides. PSAV (the hotel’s AV company) supplied an audio feed and 5Mbps upload internet connection.
People from all over the world tuned in to watch the live broadcast, which was streamed to the non-profit’s Facebook page. Within a few days after the conference, the two Facebook Live videos had 9,000+ minutes viewed, 400+ post engagements, and had reached almost 5,500+ people.
On September 25, 2018, the team at Focal Point Productions produced a Facebook Live show for MedStar Health. This was our 15th live webcast for MedStar.
The production included 6 HD cameras, 8 microphones, and 60+ visual elements (graphics, titles, photos, videos, etc). The team of 7 crew members included Ty Gentner, Zephan Blaxberg, Bo Condon, Josh Land, Victor Fink, Angie Auth, and Marty Jenoff
All webcasts and live streams do not have to be open to the public or broadcasted on Facebook. Some are meant to be kept private. Focal Point recently produced our 4th town hall webcast for Sheppard Pratt Health Systems. The quarterly broadcasts are intended for the thousands of Sheppard Pratt employees across the state of Maryland. Each webcast has been at different location - Towson, Baltimore City, Rockville, and Point of Rocks. The September 2018 included 5 cameras, 3 microphones, several lights, titles, power point slides, and was streamed using uStream.