FACEBOOK LIVE FOR LOCAL ORTHOPEDICS CENTER

We were excited to be apart of our 16th webcast for a local hospital system in April. The hour long webcast discussed the future of Orthopedics and was held in Timonium. We brought with us a total of 9 team members to help us with this highly informative and complex event.

The evening kicked off with 5 panelists, answering questions about the facility, treatment options and procedures, and also brought in rehabilitation specialists to show the audience different physical therapy exercises. LIVE attendees were able to write in with questions and comments on Facebook, some of which were asked directly to the panelists in real time. Those that weren’t, had a person available to answer questions also in real time on the feed.

This Facebook Live broadcast had a peak of 62 LIVE viewers, which was double the amount of viewers that we had last September 2018 for the Breast Cancer Awareness live cast.  This week’s Ortho webcast had almost 5,000 minutes viewed and 320 engagements within two days.



The Art of Nursing Awards - GBMC

Pictured from left to right: MARTY JENOFF, TY GENTNER, GABBY Sturgeon, Kevin Casey, Kane Rose, Sean freeman, dennard brown, rodney mitchell, victor fink, zephan blaxberg, angie Auth, and josh land.

Pictured from left to right: MARTY JENOFF, TY GENTNER, GABBY Sturgeon, Kevin Casey, Kane Rose, Sean freeman, dennard brown, rodney mitchell, victor fink, zephan blaxberg, angie Auth, and josh land.

On May 9th we took part in the Live Streaming of the “Art of Nursing Awards” for GBMC. This was our largest and most difficult live streaming production ever.  We were joined by 13 crew members, all working a 12 hour day each to ensure a successful event, plus dozens of hours of pre-production planning by the team as well.

We deployed 10 cameras and the broadcast included almost 100 titles, videos, photos, and graphics.  Other equipment involved constituted a teleprompter, wireless intercom, fiber optic cabling, and several of other secrets.  There were also 40+ pages of scripts and rundown.

This Facebook Live was hosted by WMAR-2 News Baltimore Skyler Henry and Mallory Sofastaii.

The massive event celebrated the nursing staff at GBMC, and invited beforehand interviews, previously recorded videos, which included an insight into the life of a nurse, the schooling that it requires, and the joy that the nurses face as well as the hard times. This unique and genuine view into this profession, was not only eye opening but incredibly heart warming. The word “celebrate” was used several times, and the value felt by the nurses through GBMC was evident in every conversation. Retiring nurses were also celebrated, as well as new projects including a practice being built for the Helping Up Mission in Baltimore City. At one point in the ceremony, the Helping Up Mission Choir sang for everyone as well.

With so many facets of this complicated program we were excited to be able to provide all of the footage that encompassed this motivating event. We look forward to seeing more from GBMC in the future!

Special thanks to Tracey Brown of Papercamera Photography for the below photos.

Feel free to take a look at the Awards Night Footage via the following links:

https://www.facebook.com/gbmcmedia/posts/10156391317957239

www.facebook.com/gbmcmedia/posts/10156391309772239

A Busy Spring Season

We wanted to tell you a little bit about what we have been up to as far as projects! We’ve been extremely busy and are thrilled to have so many impactful and inspirational clients. With dozens of corporate shoots, live streams, and different (sometimes intricate) projects spanning throughout Baltimore, our schedule has been packed. We’ve had the pleasure of working with the Archdiocese of Baltimore, M&T Bank, Adventist Hospital, GBMC, Chesapeake Urology, University of Baltimore, Johns Hopkins University, Peabody Preparatory, Event Tech, The Baltimore Station, Junior Achievement, Towson University, and more!

May and June are lined up to be equally as busy, and we look forward to showing you more of our work here on our blog. We hope you’ll stay tuned for the upcoming posts as well as links so that you too can join in and visit our live streams. Please take a look at our photo gallery below to see a few close-ups from our latest events.

Questions about our work and Focal Point? Contact Marty at Marty@focalpp.com

Spring Speaking Engagements

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Last week on April 9th, I was invited to give a presentation at the Baltimore Public Relations Council’s 3rd annual Social Media Spring Training event held at the Loyola University Maryland Graduate Center. Per their website: BPRC provides a forum for public relations professionals to exchange ideas with their peers and to mold ethical standards for their work, thereby improving their effectiveness.

As one of five presenters giving information to the audience on social media, I enjoyed giving everyone key information on Producing a Successful Facebook Live. Other topics at the event included demonstrating social media ROI, and infographics for social media. Attendees were able to leave with new skills that helped them to strategize and expand upon their social media knowledge.

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Later that night, I was able to give another talk in length on Live Streaming for the Baltimore Videographers Association. Per their website: The Baltimore Videographers Association (BVA) is a non-profit organization of video professionals in the Greater Baltimore Area. Our members are dedicated to the improvement of our industry, and the creation of a sharing environment among its members. As a group, we pursue the betterment of our industry and of our individual knowledge.

Giving information on Successful Live Streaming as a speaker, consultant or to train is enjoyable to me because I am able to speak more about this passion and platform, and help others learn more about a topic that can be extremely useful for their brand. I spoke about the process of a live stream project, different ways to upload video, and what types of equipment are needed to ensure a live stream that goes smoothly. Lastly, I went over some of the types of problems that you may encounter doing a live stream as well. By discussing the project and then troubleshooting towards the end, the audience left with not only knowledge of how-to but better expectations for their project.

If you’d like to learn more information about booking Marty for individual or team trainings, speaking or as a consultant, please reach out to: Marty@focalpp.com

US Department of State Live Stream

Focal Point was hired by the US Department of State to live stream Secretary Michael Pompeo’s remarks at the Army War College in Carlise, PA on April 1, 2019. The live and recorded video was provided to TV stations and network around the world, and featured on the State Departments website.

Producing a Multicamera Facebook Live Event

Focal Point's team pulled off a great production for the GBMC - Comprehensive Obesity Management Program (COMP) Annual Reveal Holiday Party, which took place on December 13th at Martin's West. Our crew of 7 provided IMAG and livestreamed the event on Facebook Live, using a TriCaster TC1, 6 cameras, a crane, 20+ videos, 50+ slides, and other graphics.

Multi-Camera Annual Meeting Live Stream

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On November 15, 2018, the crew at Focal Point Productions was hired to record aTedX Talk style annual meeting for medical institution.

Originally this was supposed to be "Live to tape" and record each camera ISO for editing. But at the last minute (due to an unexpected snow and ice storm) the client asked about live streaming - which we did.

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Our team of of five people used our NewTek TriCaster TC1 with:
1 - Canon C300 - static wide shot of the stage (unsure what lens)
2 - Canon C200 - CU of presenter (70-200mm)
3 - Canon C200 - audience cutaways and a profile CU of presenter (70-200mm)
4 - Canon C200 - on a Kessler Second Shooter, on the ground low angle looking up at the stage (wide angle lens, unsure exactly on the lens)
5 - NewTek PTZ camera via NDI - back stage looking out at audience with presenter in forground
6 - Canon C100 - in back corner of the room by the TriCaster. HDMI out of the camera to a BM HDMI-SDI converter then into a SDI Connect Spark (NDI into the TriCaster). (11-16mm)
7 - Power point slides with audio - HDMI out of a laptop into Connect Spark

Audio and lighting done by a 3rd party vendor. We supplied two 65" TVs.

ME4 and Mix 4 on the TriCaster fed power point slides to the 2 TVs.



B&O Railroad Museum Polar Express

We had a ton of fun recording the B&O Railroad Museum Polar Express train ride on Friday, November 16th. Unfortunately all rides for 2018 are sold out. But if you wait a week or two, you can catch our special video!

Last Minute Live Stream for Rare Disease Conference

With only a few days notice, the XLH Network contacted Focal Point Productions to live stream their annual symposium taking place at the Hyatt Regency in Baltimore. XLH (X-Linked Hypophosphatemia) is a rare genetic disorder that affects about one in 20,000 people.

Focal Point live streamed one day of the conference (morning and afternoon sessions) using a Blackmagic video switcher with 3 cameras and power point slides. PSAV (the hotel’s AV company) supplied an audio feed and 5Mbps upload internet connection.

People from all over the world tuned in to watch the live broadcast, which was streamed to the non-profit’s Facebook page. Within a few days after the conference, the two Facebook Live videos had 9,000+ minutes viewed, 400+ post engagements, and had reached almost 5,500+ people.

6 Camera Live Production for Facebook Live

On September 25, 2018, the team at Focal Point Productions produced a Facebook Live show for MedStar Health. This was our 15th live webcast for MedStar.

The production included 6 HD cameras, 8 microphones, and 60+ visual elements (graphics, titles, photos, videos, etc). The team of 7 crew members included Ty Gentner, Zephan Blaxberg, Bo Condon, Josh Land, Victor Fink, Angie Auth, and Marty Jenoff

Company Town Hall Webcasts

All webcasts and live streams do not have to be open to the public or broadcasted on Facebook. Some are meant to be kept private. Focal Point recently produced our 4th town hall webcast for Sheppard Pratt Health Systems. The quarterly broadcasts are intended for the thousands of Sheppard Pratt employees across the state of Maryland. Each webcast has been at different location - Towson, Baltimore City, Rockville, and Point of Rocks. The September 2018 included 5 cameras, 3 microphones, several lights, titles, power point slides, and was streamed using uStream.

Producing a Training Video Series

Having a production studio makes recording multi-camera training videos so much easier. A three camera shoot with multiple teleprompter and lights can be very complicated and expensive to do onsite. But with a studio and video switcher, we are quickly and easily able to set up our studio for such a project. Within a 5 hour shoot and a few hours of editing, we completed 7 training videos for a local company last week.

Three Facebook Live Broadcasts in 1 Week

The week of September 24th will be very busy for the team at Focal Point Productions. We are producing 3 Facebook Live broadcasts! Each broadcast takes a different approach and style - from extremely complex with the top-of-the line NewTek TC1 and multiple cameras to a single laptop computer and camera running Wirecast 10. And in the middle we are using the Blackmagic ATEM switcher with 3 cameras.

Johns Hopkins University - Class of 2022 Convocation

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Focal Point Productions assisted the great team at Event Tech by providing an HD IMAG (image magnification) for Johns Hopkins University Class of 2022 Convocation on August 29th at the Homewood Campus.

IMAG is often used in large venues when the audience won't be able to see the speakers on stage.  A camera's video is displayed on large screens so that everyone can see the action, no mater their seat.  Event Tech supplied 2 - 10k lumen projectors with large screens, in addition to supplying the stage, audio, and lighting.

Focal Point's video feed was also supplied to another vendor supplying the University's live stream to Facebook and uStream.

Blakehurst Senior Living 25th Anniversary Facebook Live

August 16th marked our 2nd Facebook Live broadcast for the week.  This Baltimore live streaming production took place at Blakehurst Senior Living.  The facility was holding their 25th anniversary celebration.  Some residents were not able to attend for medical reasons.  Focal Point was brought in as live streaming specialists to broadcast the event so these residents, family, friends, and neighbors could watch the event live.

On Location Facebook Live for Future Care Health Management

On August 14th, Focal Point Productions teamed up with ZMB Media to produce a Facebook Live Broadcast for Future Care Health Management.  This was the first in a series of four live productions for the company's "Vital Strong" initiative.  Rick Dempsey hosted the 30 minute broadcast, which was live streamed to the Future Care Facebook page.

Focal Point provided all equipment, including a Blackmagic switcher, four cameras, wireless intercom, audio, lighting, and much more.

Facebook Live Training Videos from the Studio

On August 8, 2018, Focal Point Productions produced a Facebook Live broadcast for the Maryland State Youth Soccer Association.  The 25 minute training and educational live webcast was aimed toward new players in the Olympic Development Program (ODP).

The team at Focal Point used the TriCaster TC1, three cameras, a wireless intercom system, tally lights, Vidpresso (for social media graphics), a Teradek Cube, and much more.

Studio Training Videos

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As a Baltimore video production studio, we often get asked to record training videos.  But recently we took a different approach to producing training videos for a local consultant.  The client wanted to record four training sessions, each with two people, three cameras, and multiple teleprompters.  For most videographers this would be extremely challenging and time consuming.

Blackmagic video switcher showing the 3 camera angles.

Blackmagic video switcher showing the 3 camera angles.

But because Focal Point Productions specializes in live streaming and multi-camera productions, this was easy.  We used our Blackmagic video switcher kit.  This allowed us to switch in-real time between all the cameras.  Now, instead of taking weeks or months to edit these training videos, they'll be edited in a few hours.

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