Using videography is not a new concept in the world of advertising. Today, though, with the innovation of the internet, there are many social media avenues available to anyone in charge of promoting visibility to benefit from the use of video production.
Some reasons to use video for social media platforms include:
There are a few free sites available online that a videographer can use to market products or companies. The competition for keyword placement is much lower and you can benefit from traffic by creating a free account. As far as search engines, if you try and get your page to pull up on a Google search with just SEO keywords, it is very difficult to get a website to pull up on the first page. As far as video is concerned, though, it often shows up much more readily, giving an edge to your business.
Social Media Sites Are Easy to Link
For further emphasis on the video you produce for your site, all the social media platforms offer the opportunity to share links. This means that not only will your video be displayed at one site, but if you have other tools you use, it all connects giving more avenues for possible customers to find your business.
Curate What Has Been Done
With the vast array of advertisement that takes place online, you are able to curate what others have done. There is an old saying, “If it’s not broke, don’t fix it.” Just like you might peruse a template to write a Business Plan, you can view numerous videos and see what others have done, read reviews, and come up with a plan that will benefit your business.
Continued Interaction With Clients
It is important to keep media sites, video efforts, blogs, and all other communication systems with clients up to date. Although gaining visibility is important, retaining it and growing your clientele base is crucial to your success. If customers try to communicate with you by asking questions, by all means, answer them. Reward your customers. Through contests and other interactions through the Internet. Use your video content to share knowledge about your business, the brand you represent, and any important events that will be taking place.
Whatever you foresee for your business, make sure to include the use of video on your social media platforms. This gives you the chance to tell your story, give your business a face, and share several connections to your brand and industry that you may not have been able to offer in the past.
For more information on what makes a good video, or to schedule your filming in the Maryland or DC areas, we invite you to contact us today.