Social Media And The Use Of Video

Using videography is not a new concept in the world of advertising. Today, though, with the innovation of the internet, there are many social media avenues available to anyone in charge of promoting visibility to benefit from the use of video production.

Some reasons to use video for social media platforms include:

Free Sites

There are a few free sites available online that a videographer can use to market products or companies. The competition for keyword placement is much lower and you can benefit from traffic by creating a free account. As far as search engines, if you try and get your page to pull up on a Google search with just SEO keywords, it is very difficult to get a website to pull up on the first page. As far as video is concerned, though, it often shows up much more readily, giving an edge to your business.

Social Media Sites Are Easy to Link

For further emphasis on the video you produce for your site, all the social media platforms offer the opportunity to share links. This means that not only will your video be displayed at one site, but if you have other tools you use, it all connects giving more avenues for possible customers to find your business. 

Curate What Has Been Done

With the vast array of advertisement that takes place online, you are able to curate what others have done. There is an old saying, “If it’s not broke, don’t fix it.” Just like you might peruse a template to write a Business Plan, you can view numerous videos and see what others have done, read reviews, and come up with a plan that will benefit your business. 

Continued Interaction With Clients

It is important to keep media sites, video efforts, blogs, and all other communication systems with clients up to date. Although gaining visibility is important, retaining it and growing your clientele base is crucial to your success. If customers try to communicate with you by asking questions, by all means, answer them. Reward your customers. Through contests and other interactions through the Internet. Use your video content to share knowledge about your business, the brand you represent, and any important events that will be taking place.

Whatever you foresee for your business, make sure to include the use of video on your social media platforms. This gives you the chance to tell your story, give your business a face, and share several connections to your brand and industry that you may not have been able to offer in the past. 

For more information on what makes a good video, or to schedule your filming in the Maryland or DC areas, we invite you to contact us today.

Anatomy of a Good Video

There is no doubt that videos are not only essential marketing tools; but they are also crucial to search engine optimization and should therefore be part of any commercial website. However, not just any video will do.

A video embedded on a website must be of a certain quality. Anything less could prove to be detrimental to your website’s rank, customer appeal, and overall company impression. Here are a few elements that form the structure of a good video:

  • Length: Videos such be concise. No one wants to listen to any advertising that is more than a few seconds long. The acceptable range is between 30 seconds and 90 seconds.
  • Confidence and professionalism: The voices used and the person(s) in the video must display confidence and be professional in all mannerisms. Background and props should also reflect professionalism as well as appropriateness.
  • Message/Script: The message should be crisp, clear, persuasive, and flawless in tone and grammar. It should pique the viewer’s interest from the very beginning.
  • Formatting: Wide screen format is more appropriate.
  • Titles: All video titles should be clear, relevant, and effective in saying what exactly the video is about.
  • Audio: The audio should be of superb quality. 

All these elements collectively enhance a video’s overall quality and appeal. Remember, the idea behind videos is not only to get your message across; but to also get customers and visitors to watch and share them. Therefore, do not skimp on quality equipment or hiring a professional video production service.

Contact Focal Point Productions today to start your next project.

Last Video Workshop Til the Fall

Deborah Gallant of Bold Business and I are offering our last video shoot of the spring (we’ll be on hiatus in the summer), so if you’ve been procrastinating about getting a professional video done for your website and web marketing, now is the time to get it done at our amazingly low price of $350.  (Honestly, the price will probably go up in the fall).  Tuesday, June 4th in the morning in Pikesville, Maryland.
Click here to see a flyer for the event. 
Below are some examples of our work: 

Benefits Of Adding A Video To Your Website

Without question, a video is a powerfully effective marketing tool. In terms of Search Engine Optimization, there is no other single effective method for increasing conversion. No matter what marketing niche, a video embedded on any website will generate more traffic.  Also, a video is a great way to get your brand known and recognized. 

Here are a few other benefits of having a video on your website:

  • It creates an interactive environment: Embedded videos do not all have to be about sales. They can be used for any and everything including updates, tutorials, et cetera.
  • It connects more compellingly to an audience that does not respond well to text. The reality is that not everybody likes to read or can read. A video that delivers straightforward information reaches and appeals to this audience and beyond.
  • A video can reveal in a few seconds the same message that would require a few hundred words of text to say.
  • If an actual person or face is used in the video, it delivers a more personal effect which some people relate well to. 
  • There are online marketing websites like YouTube, and others, that are exclusive to videos only. Think of the number of potential customers that you would be isolating if you did not tap into these marketing channels.
  • It is a great way to explain tedious or complex procedures. Showing while explaining is great visual learning for countless people.