Live Streaming a Firefighter's Funeral

When a firefighter dies in the line of duty, the entire community grieves. Such was the case on May 2nd when Reisterstown Volunteer firefighter Gene Kirchner died after being injured in a fire a week before. 

A full Fire Department funeral was scheduled with thousands of family, friends, and fellow emergency personnel expected to attend. 

Unfortunately, the funeral was to take place at a synagogue which, at most, seats 1,000. As a result, the firefighter’s family and Reisterstown Volunteer Fire Company turned to Focal Point to make arrangements to stream the service live online. That way, mourners could attend the service virtually if they could not be there in person. 

With less then 20 hours notice, Focal Point put together a plan and prepared to stream the service live.  With only 1 1/2 hours of spreading the word via Twitter, Facebook, and email, over 3,000 devices tuned in to watch parts of the service, with a constant viewership of approximately 550 devices. The number of actual viewers may have been much higher as it's unknown how many people were watching each device.

Approximatlely 70 firefighters and EMTs gathered at the nearby Chestnut Ridge Volunteer Fire Company to watch the live stream on two computers

Approximatlely 70 firefighters and EMTs gathered at the nearby Chestnut Ridge Volunteer Fire Company to watch the live stream on two computers

A recorded version of the service was posted the next day on YouTube and within 24 hours it garnered 1500 views, and dozens of comments, shares, and Likes on Facebook.

Focal Point is proud to enable Firefighter Gene Kirchner’s family to share his funeral service with others who mourned his loss.


Anatomy of a Good Video

There is no doubt that videos are not only essential marketing tools; but they are also crucial to search engine optimization and should therefore be part of any commercial website. However, not just any video will do.

A video embedded on a website must be of a certain quality. Anything less could prove to be detrimental to your website’s rank, customer appeal, and overall company impression. Here are a few elements that form the structure of a good video:

  • Length: Videos such be concise. No one wants to listen to any advertising that is more than a few seconds long. The acceptable range is between 30 seconds and 90 seconds.
  • Confidence and professionalism: The voices used and the person(s) in the video must display confidence and be professional in all mannerisms. Background and props should also reflect professionalism as well as appropriateness.
  • Message/Script: The message should be crisp, clear, persuasive, and flawless in tone and grammar. It should pique the viewer’s interest from the very beginning.
  • Formatting: Wide screen format is more appropriate.
  • Titles: All video titles should be clear, relevant, and effective in saying what exactly the video is about.
  • Audio: The audio should be of superb quality. 

All these elements collectively enhance a video’s overall quality and appeal. Remember, the idea behind videos is not only to get your message across; but to also get customers and visitors to watch and share them. Therefore, do not skimp on quality equipment or hiring a professional video production service.

Contact Focal Point Productions today to start your next project.

Last Video Workshop Til the Fall

Deborah Gallant of Bold Business and I are offering our last video shoot of the spring (we’ll be on hiatus in the summer), so if you’ve been procrastinating about getting a professional video done for your website and web marketing, now is the time to get it done at our amazingly low price of $350.  (Honestly, the price will probably go up in the fall).  Tuesday, June 4th in the morning in Pikesville, Maryland.
Click here to see a flyer for the event. 
Below are some examples of our work: 

Benefits Of Adding A Video To Your Website

Without question, a video is a powerfully effective marketing tool. In terms of Search Engine Optimization, there is no other single effective method for increasing conversion. No matter what marketing niche, a video embedded on any website will generate more traffic.  Also, a video is a great way to get your brand known and recognized. 

Here are a few other benefits of having a video on your website:

  • It creates an interactive environment: Embedded videos do not all have to be about sales. They can be used for any and everything including updates, tutorials, et cetera.
  • It connects more compellingly to an audience that does not respond well to text. The reality is that not everybody likes to read or can read. A video that delivers straightforward information reaches and appeals to this audience and beyond.
  • A video can reveal in a few seconds the same message that would require a few hundred words of text to say.
  • If an actual person or face is used in the video, it delivers a more personal effect which some people relate well to. 
  • There are online marketing websites like YouTube, and others, that are exclusive to videos only. Think of the number of potential customers that you would be isolating if you did not tap into these marketing channels.
  • It is a great way to explain tedious or complex procedures. Showing while explaining is great visual learning for countless people.