Why A Video By A Baltimore Videographer Is Good For Your Website

A quality video can help your website become a huge success for your company. This was not always so, but today the Internet is so highly competitive that more things than ever play a part in the success of a website for a business. It is preferable to have a professional, such as a Baltimore videographer, produce the video if you are in the area. When you do the video this way, it will be high enough quality to impress your website visitors. You may be wondering just why a video is so beneficial for your website? 

One benefit to a video is that you can do a visual demonstration of your product. This provides a clear picture in the visitor's mind what your product will and will not do for him. A person is more likely to purchase a product when he knows exactly what it does. In addition, if the demonstration impresses him enough, he will tell his friends to view it as well and this will create even more traffic to your website. 

The video could simply explain who you are and what your company is all about to all who view it. This provides them with a visual introduction, which makes you more personable than just reading the same words on a webpage. You may even add a virtual tour of your facilities in this video. A videography specialist will know the ideal way to capture your facilities for this video. Visitors will love to see where you make your products or do your daily business operations. 

Use a video as an instructional tool. You can share your expert knowledge through the video on your entire industry. Keep visitors up to date also with any of the latest innovations happening at present that may eventually enable you to bring them even better products that you can today. There is an unlimited supply of information you can share with your visitors to educate them. 

Videos are a great way to repurpose original content that you create. This extends the use of your content beyond just the article. In fact, you could have both on your site to complement each other. This is all part of content creation. Content is not just textual elements anymore. 

Videos attract more links than just the use of textual elements does. Webmasters understand that videos improve the quality of websites and will, as a result, want to link to those sites with quality videos. Remember, more quality links will improve your ranking with the search engines. 

You can also link your website video to your social media accounts. Your followers on social media will love being able to view your video content. On top of this, these followers will share the video with their friends and followers, which will in most cases, drive more traffic to your website. 

Use a video to explain a special promotional deal going on at the time. You may provide 20% off on the first purchase or that your visitors get a free product with a purchase of another product. Videos for this purpose quickly capture the website visitor's attention. 

Recruit affiliates (if your company offers this opportunity) through a video presentation. You can provide a visual explanation of the benefits of joining your company on an affiliate basis. There are many people looking for a valid network marketing opportunity today. A quality video production will encourage people to sign up with you. This is an ideal way to build your downline. 

Report profits, plans for the future, and even announce new products through a video. People will absorb more of this information in video form than trying to read it all in typed report. It will take a fraction of the time for them to watch the video as it does to read every word in your report. You can even add graphs and charts to the video for this purpose. 

People consider videos as entertainment today. They see videos on YouTube and other places on the Internet on a daily basis. Many times, web visitors would rather have something visually stimulating communicating an idea than having to try to comprehend text. In addition, the colors and movements of the video make them remember what they see much more than just plain text does. 

Video presentations are easy to split up into sections or episodes. Have part 1 this week, part 2 next week, and so on until your visitors see the whole presentation. This will encourage them to keep coming back to your site increasing the chances of them buying your company's products. 

Videos will help increase your traffic. With this increase in traffic, the search engines will take more notice of your website. This could lead to higher ranking in the search engines and even more traffic to your website. The more visitors you can drive to your website the better your chance becomes to make profitable sales. 

These are all reasons why a video is good for your website. Call us if you are in the Baltimore, DC, Maryland, or Virginia area if you need more information. I will explain how professional videography skills could create the ideal video for your website. The more knowledge you have on this topic the better your video will be for your website. Remember, you want the video to help increase your web traffic and ranking in the search engines. 

For more information on what makes a good video, or to schedule your filming in the Maryland or DC areas, we invite you to contact us today.

Anatomy of a Good Video

There is no doubt that videos are not only essential marketing tools; but they are also crucial to search engine optimization and should therefore be part of any commercial website. However, not just any video will do.

A video embedded on a website must be of a certain quality. Anything less could prove to be detrimental to your website’s rank, customer appeal, and overall company impression. Here are a few elements that form the structure of a good video:

  • Length: Videos such be concise. No one wants to listen to any advertising that is more than a few seconds long. The acceptable range is between 30 seconds and 90 seconds.
  • Confidence and professionalism: The voices used and the person(s) in the video must display confidence and be professional in all mannerisms. Background and props should also reflect professionalism as well as appropriateness.
  • Message/Script: The message should be crisp, clear, persuasive, and flawless in tone and grammar. It should pique the viewer’s interest from the very beginning.
  • Formatting: Wide screen format is more appropriate.
  • Titles: All video titles should be clear, relevant, and effective in saying what exactly the video is about.
  • Audio: The audio should be of superb quality. 

All these elements collectively enhance a video’s overall quality and appeal. Remember, the idea behind videos is not only to get your message across; but to also get customers and visitors to watch and share them. Therefore, do not skimp on quality equipment or hiring a professional video production service.

Contact Focal Point Productions today to start your next project.