Choosing the Best Music for Your Video Marketing Campaign

Music is just as important as your content for your video marketing campaign. This is because it has a direct effect on your video’s flow and how the viewers perceive it. After all, music is capable of bringing out different emotions within us. Hence, it is important for you to choose the music for your video marketing campaign in order for it to be the most effective.  Below are some things you can consider. On the other hand, with the help of a professional videographer, the decision making process would be much easier on your part.

Ask yourself, what feelings do you want it to evoke?

Different music or songs evoke different feelings. So, what kind of emotions do you want your video marketing campaign to evoke? Do you want them to feel excited, warm or happy? Then, choose a song that can evoke such feeling. You can do this by playing the music and the video together and see if it fits well together. Of course, you also need to consider the genre and the tempo in order for you to find the one that would complete your video marketing campaign in Baltimore. 

Choose the one that fits your business and your target audience

If you truly want people to be attracted to your video marketing campaign, then there’s a need for you to choose the one that fits your target audience. A target audience of children will have different music tastes compared to a baby-boomer. Its important that the music keeps them interested enough to watch your video from start to finish. In addition, it should also fit what you are offering and the industry where you belong. 

Instrumental music is still the best choice

There may be times when you would want to use music with vocals for the video that you are planning to make for your marketing campaign or event video. However, music with vocals is not always the best choice. This is because it may be quite distracting at times, especially if it’s lyrics does not have anything to do with your marketing or event video. Oftentimes, going with instrumental music is still the best. 

Don’t let the music get in the way

Believe it or not, there are videos out there that feature someone speaking, but because the background music is too loud, the audience cannot properly heart the talking.  It’s important to ensure that the music audio levels are properly balanced with the speaking.  Your viewers shouldn’t have to struggle to hear your message.

Royalty Free Music

Its important to purchase royalty free music from a trusted website.  We often recommend for our projects.

On the other hand, if you don’t have the time to choose the song for your video, you can just hire a Baltimore video production company like Focal Point Productions. With us, rest assured that real experts would be working on your video marketing. So, guaranteed success would be yours!

Right Music is the Key

Having the right music accompany your video is key. Music can make or break your production.  It sets the pace, tone, and feeling, often invoking emotions in the viewers that go along with the subject. However, the wrong music can cause the wrong emotions and lead to confusion, and a poor video. 

When picking out the right music, make sure the tone matches the rest of the video. Use upbeat tunes for a happy go lucky feel. If the video's main purpose is to cause that homey nostalgic feel, a softer and slower music may be the best bet.

There is a fine line between just perfect and overused. Music that has been used over and over again for the same kind of topic will come across as generic and predictable, leaving the video as just okay. Try to keep it as original as possible while still portraying the correct tone, emotions, and pace.

Its very important to use royalty free music when picking your songs.  Buy purchasing a royalty free song, you are legally purchasing the rights from the artist to use their music.  Otherwise, you could be sued.  Royalty free songs typically range from $10-$100.

Here are some links websites that sell royalty free music:

For more information on what makes a good video, or to schedule your filming in the Maryland or DC areas, we invite you to contact us today.