Choosing the Best Music for Your Video Marketing Campaign

Music is just as important as your content for your video marketing campaign. This is because it has a direct effect on your video’s flow and how the viewers perceive it. After all, music is capable of bringing out different emotions within us. Hence, it is important for you to choose the music for your video marketing campaign in order for it to be the most effective.  Below are some things you can consider. On the other hand, with the help of a professional videographer, the decision making process would be much easier on your part.

Ask yourself, what feelings do you want it to evoke?

Different music or songs evoke different feelings. So, what kind of emotions do you want your video marketing campaign to evoke? Do you want them to feel excited, warm or happy? Then, choose a song that can evoke such feeling. You can do this by playing the music and the video together and see if it fits well together. Of course, you also need to consider the genre and the tempo in order for you to find the one that would complete your video marketing campaign in Baltimore. 

Choose the one that fits your business and your target audience

If you truly want people to be attracted to your video marketing campaign, then there’s a need for you to choose the one that fits your target audience. A target audience of children will have different music tastes compared to a baby-boomer. Its important that the music keeps them interested enough to watch your video from start to finish. In addition, it should also fit what you are offering and the industry where you belong. 

Instrumental music is still the best choice

There may be times when you would want to use music with vocals for the video that you are planning to make for your marketing campaign or event video. However, music with vocals is not always the best choice. This is because it may be quite distracting at times, especially if it’s lyrics does not have anything to do with your marketing or event video. Oftentimes, going with instrumental music is still the best. 

Don’t let the music get in the way

Believe it or not, there are videos out there that feature someone speaking, but because the background music is too loud, the audience cannot properly heart the talking.  It’s important to ensure that the music audio levels are properly balanced with the speaking.  Your viewers shouldn’t have to struggle to hear your message.

Royalty Free Music

Its important to purchase royalty free music from a trusted website.  We often recommend www.premiumbeat.com for our projects.

On the other hand, if you don’t have the time to choose the song for your video, you can just hire a Baltimore video production company like Focal Point Productions. With us, rest assured that real experts would be working on your video marketing. So, guaranteed success would be yours!

Recording Presentations

Recently we've been asked to record several presentations in the Baltimore area.  Most of these somewhat simple productions are accomplished by using one HD video camera to record the presenter, and then in post production we insert the Power Point slides.  Adding the slides during editing (instead of using a video camera to capture them) increases their clarity and sharpness tremendously.  We always provide a wireless clip-on microphone for the presenter, and often times try to prepare a back up mic on the podium or by getting a feed from the "house sound."  For some presentations, we recommend adding a second or even third HD video camera.

This is an example of what our expertise video editing can do when recording a presentation.  In the final video, we used power point slides and transitions to cover the edits.  We removed 2+ minutes of ums, ahs, and long pauses. 
 

The original presentation was 22 minutes long.  Focal Point Productions removed 2.5 minutes of ums, ahs, and long pauses, and  5 minutes of inaudible questions and going off topic.  The finished video is 15 minutes long. We covered the edits with power point slides and transitions.

Here is another presentation that we recorded and edited.