Using Cellular Bonding for Live Streaming

On August 15th, the team at Focal Point produced a Facebook Live broadcast for Adventist Health - Washington Adventist Hospital.

The new hospital wanted to live stream the official ribbon cutting ceremony of the new medical center. Speakers included Adventist HealthCare President and CEO Terry Forde and U.S. Rep. John Sarbanes (D-MD) as they celebrated ahead of the opening of the new hospital on August 25.

What made this broadcast so unique was it was taking place outside in the hospital’s parking lot - making it difficult to get an internet connection to the location and our broadcast equipment.

Our live streaming team used the Teradek Vidiu Go, which bonds cellular signals (along with wifi and ethernet if available) to make 1 strong and reliable internet connection.

The live stream lasted 51 minutes and had a peak of 19 viewers.



FACEBOOK LIVE FOR LOCAL ORTHOPEDICS CENTER

We were excited to be apart of our 16th webcast for a local hospital system in April. The hour long webcast discussed the future of Orthopedics and was held in Timonium. We brought with us a total of 9 team members to help us with this highly informative and complex event.

The evening kicked off with 5 panelists, answering questions about the facility, treatment options and procedures, and also brought in rehabilitation specialists to show the audience different physical therapy exercises. LIVE attendees were able to write in with questions and comments on Facebook, some of which were asked directly to the panelists in real time. Those that weren’t, had a person available to answer questions also in real time on the feed.

This Facebook Live broadcast had a peak of 62 LIVE viewers, which was double the amount of viewers that we had last September 2018 for the Breast Cancer Awareness live cast.  This week’s Ortho webcast had almost 5,000 minutes viewed and 320 engagements within two days.



The Art of Nursing Awards - GBMC

Pictured from left to right: MARTY JENOFF, TY GENTNER, GABBY Sturgeon, Kevin Casey, Kane Rose, Sean freeman, dennard brown, rodney mitchell, victor fink, zephan blaxberg, angie Auth, and josh land.

Pictured from left to right: MARTY JENOFF, TY GENTNER, GABBY Sturgeon, Kevin Casey, Kane Rose, Sean freeman, dennard brown, rodney mitchell, victor fink, zephan blaxberg, angie Auth, and josh land.

On May 9th we took part in the Live Streaming of the “Art of Nursing Awards” for GBMC. This was our largest and most difficult live streaming production ever.  We were joined by 13 crew members, all working a 12 hour day each to ensure a successful event, plus dozens of hours of pre-production planning by the team as well.

We deployed 10 cameras and the broadcast included almost 100 titles, videos, photos, and graphics.  Other equipment involved constituted a teleprompter, wireless intercom, fiber optic cabling, and several of other secrets.  There were also 40+ pages of scripts and rundown.

This Facebook Live was hosted by WMAR-2 News Baltimore Skyler Henry and Mallory Sofastaii.

The massive event celebrated the nursing staff at GBMC, and invited beforehand interviews, previously recorded videos, which included an insight into the life of a nurse, the schooling that it requires, and the joy that the nurses face as well as the hard times. This unique and genuine view into this profession, was not only eye opening but incredibly heart warming. The word “celebrate” was used several times, and the value felt by the nurses through GBMC was evident in every conversation. Retiring nurses were also celebrated, as well as new projects including a practice being built for the Helping Up Mission in Baltimore City. At one point in the ceremony, the Helping Up Mission Choir sang for everyone as well.

With so many facets of this complicated program we were excited to be able to provide all of the footage that encompassed this motivating event. We look forward to seeing more from GBMC in the future!

Special thanks to Tracey Brown of Papercamera Photography for the below photos.

Feel free to take a look at the Awards Night Footage via the following links:

https://www.facebook.com/gbmcmedia/posts/10156391317957239

www.facebook.com/gbmcmedia/posts/10156391309772239

Spring Speaking Engagements

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Last week on April 9th, I was invited to give a presentation at the Baltimore Public Relations Council’s 3rd annual Social Media Spring Training event held at the Loyola University Maryland Graduate Center. Per their website: BPRC provides a forum for public relations professionals to exchange ideas with their peers and to mold ethical standards for their work, thereby improving their effectiveness.

As one of five presenters giving information to the audience on social media, I enjoyed giving everyone key information on Producing a Successful Facebook Live. Other topics at the event included demonstrating social media ROI, and infographics for social media. Attendees were able to leave with new skills that helped them to strategize and expand upon their social media knowledge.

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Later that night, I was able to give another talk in length on Live Streaming for the Baltimore Videographers Association. Per their website: The Baltimore Videographers Association (BVA) is a non-profit organization of video professionals in the Greater Baltimore Area. Our members are dedicated to the improvement of our industry, and the creation of a sharing environment among its members. As a group, we pursue the betterment of our industry and of our individual knowledge.

Giving information on Successful Live Streaming as a speaker, consultant or to train is enjoyable to me because I am able to speak more about this passion and platform, and help others learn more about a topic that can be extremely useful for their brand. I spoke about the process of a live stream project, different ways to upload video, and what types of equipment are needed to ensure a live stream that goes smoothly. Lastly, I went over some of the types of problems that you may encounter doing a live stream as well. By discussing the project and then troubleshooting towards the end, the audience left with not only knowledge of how-to but better expectations for their project.

If you’d like to learn more information about booking Marty for individual or team trainings, speaking or as a consultant, please reach out to: Marty@focalpp.com

Producing a Multicamera Facebook Live Event

Focal Point's team pulled off a great production for the GBMC - Comprehensive Obesity Management Program (COMP) Annual Reveal Holiday Party, which took place on December 13th at Martin's West. Our crew of 7 provided IMAG and livestreamed the event on Facebook Live, using a TriCaster TC1, 6 cameras, a crane, 20+ videos, 50+ slides, and other graphics.

Last Minute Live Stream for Rare Disease Conference

With only a few days notice, the XLH Network contacted Focal Point Productions to live stream their annual symposium taking place at the Hyatt Regency in Baltimore. XLH (X-Linked Hypophosphatemia) is a rare genetic disorder that affects about one in 20,000 people.

Focal Point live streamed one day of the conference (morning and afternoon sessions) using a Blackmagic video switcher with 3 cameras and power point slides. PSAV (the hotel’s AV company) supplied an audio feed and 5Mbps upload internet connection.

People from all over the world tuned in to watch the live broadcast, which was streamed to the non-profit’s Facebook page. Within a few days after the conference, the two Facebook Live videos had 9,000+ minutes viewed, 400+ post engagements, and had reached almost 5,500+ people.

6 Camera Live Production for Facebook Live

On September 25, 2018, the team at Focal Point Productions produced a Facebook Live show for MedStar Health. This was our 15th live webcast for MedStar.

The production included 6 HD cameras, 8 microphones, and 60+ visual elements (graphics, titles, photos, videos, etc). The team of 7 crew members included Ty Gentner, Zephan Blaxberg, Bo Condon, Josh Land, Victor Fink, Angie Auth, and Marty Jenoff

Three Facebook Live Broadcasts in 1 Week

The week of September 24th will be very busy for the team at Focal Point Productions. We are producing 3 Facebook Live broadcasts! Each broadcast takes a different approach and style - from extremely complex with the top-of-the line NewTek TC1 and multiple cameras to a single laptop computer and camera running Wirecast 10. And in the middle we are using the Blackmagic ATEM switcher with 3 cameras.

Blakehurst Senior Living 25th Anniversary Facebook Live

August 16th marked our 2nd Facebook Live broadcast for the week.  This Baltimore live streaming production took place at Blakehurst Senior Living.  The facility was holding their 25th anniversary celebration.  Some residents were not able to attend for medical reasons.  Focal Point was brought in as live streaming specialists to broadcast the event so these residents, family, friends, and neighbors could watch the event live.

On Location Facebook Live for Future Care Health Management

On August 14th, Focal Point Productions teamed up with ZMB Media to produce a Facebook Live Broadcast for Future Care Health Management.  This was the first in a series of four live productions for the company's "Vital Strong" initiative.  Rick Dempsey hosted the 30 minute broadcast, which was live streamed to the Future Care Facebook page.

Focal Point provided all equipment, including a Blackmagic switcher, four cameras, wireless intercom, audio, lighting, and much more.

Facebook Live Training Videos from the Studio

On August 8, 2018, Focal Point Productions produced a Facebook Live broadcast for the Maryland State Youth Soccer Association.  The 25 minute training and educational live webcast was aimed toward new players in the Olympic Development Program (ODP).

The team at Focal Point used the TriCaster TC1, three cameras, a wireless intercom system, tally lights, Vidpresso (for social media graphics), a Teradek Cube, and much more.

MedStar Health Facebook Live

On June 27, 2018, Focal Point Productions live-streamed a Facebook Live webcast for MedStar Health.  The production was held at MedStar Union Memorial Hospital's Transradial Cath Lab and was hosted by WBA-TV’s Megan Pringle. The one hour show was split into two-segments, and featured interviews with several different doctors, informative videos, and questions from the online audience.  To ensure a smooth production, Focal Point's crew of 6 people used three video cameras on tripods and one free-roaming camera.  By using a video switcher called the Tricaster, the team was able to switch between camera shots, add graphics, play videos, record a high quality master and live stream..  The video was streamed live to MedStar’s Facebook page.  As people asked questions, the producer was able to send the comment to the host's laptop teleprompter.  Simultaneously and isntantly, the comment was turned into a graphic and inserted into the video.  The webcast had a peak live audience of fifty viewers. By the next morning the video had reached 5,381 people; 3,756 minutes viewed; 1,200 unique viewers; and 232 post engagements.

Working Together to Create a "Facebook Live" Broadcast for Calvert Education

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On June 15, 2018, Focal Point Productions worked with Larmar Video and Everclear Video (both members of the Baltimore Videographers Association) to produce a Facebook Live broadcast for Calvert Education.  People from all over the country and world tuned in to watch the school's first  high school graduation, which took place at the Royal Sonesta in Baltimore, Maryland.

The three camera production was streamed live to Calvert Education's Facebook page.

Facebook Live Studio Webcast for MSYSA

Hi everyone, this is Brooks Gray. I am an intern this semester at Focal Point Productions, underneath of Marty Jenoff. On February 11, 2018, Focal Point  hosted the Maryland State Youth Soccer Association (MSYSA) for their State Cup tournament draw. This was FPP's third year for producing this live webcast from our Owings Mills Maryland video production studio.  

The live video was streamed to the MSYSA Facebook page, and had a peak of 83 concurrent viewers.  By the next day, the video had more then 9.100 minutes viewed and 180 post engagements, making it a huge success.

I was in charge of the Facebook live comments. It was my first time running the system, but I ended up managing it to the best of my ability. Marty was working the TriCaster TC 1, which is a video switcher, recorder, and live streaming device. The TriCaster can also add titles, graphics, power point slides, and other elements to the program. Another intern, Greg, operated the teleprompter for the host. Ty, a crew member was the floor manager in the studio. Overall, everyone did a great job and we helped the MSYSA to assure everything ran smoothly. 

-Brooks Gray