Using Cellular Bonding for Live Streaming

On August 15th, the team at Focal Point produced a Facebook Live broadcast for Adventist Health - Washington Adventist Hospital.

The new hospital wanted to live stream the official ribbon cutting ceremony of the new medical center. Speakers included Adventist HealthCare President and CEO Terry Forde and U.S. Rep. John Sarbanes (D-MD) as they celebrated ahead of the opening of the new hospital on August 25.

What made this broadcast so unique was it was taking place outside in the hospital’s parking lot - making it difficult to get an internet connection to the location and our broadcast equipment.

Our live streaming team used the Teradek Vidiu Go, which bonds cellular signals (along with wifi and ethernet if available) to make 1 strong and reliable internet connection.

The live stream lasted 51 minutes and had a peak of 19 viewers.



Spring Speaking Engagements

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Last week on April 9th, I was invited to give a presentation at the Baltimore Public Relations Council’s 3rd annual Social Media Spring Training event held at the Loyola University Maryland Graduate Center. Per their website: BPRC provides a forum for public relations professionals to exchange ideas with their peers and to mold ethical standards for their work, thereby improving their effectiveness.

As one of five presenters giving information to the audience on social media, I enjoyed giving everyone key information on Producing a Successful Facebook Live. Other topics at the event included demonstrating social media ROI, and infographics for social media. Attendees were able to leave with new skills that helped them to strategize and expand upon their social media knowledge.

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Later that night, I was able to give another talk in length on Live Streaming for the Baltimore Videographers Association. Per their website: The Baltimore Videographers Association (BVA) is a non-profit organization of video professionals in the Greater Baltimore Area. Our members are dedicated to the improvement of our industry, and the creation of a sharing environment among its members. As a group, we pursue the betterment of our industry and of our individual knowledge.

Giving information on Successful Live Streaming as a speaker, consultant or to train is enjoyable to me because I am able to speak more about this passion and platform, and help others learn more about a topic that can be extremely useful for their brand. I spoke about the process of a live stream project, different ways to upload video, and what types of equipment are needed to ensure a live stream that goes smoothly. Lastly, I went over some of the types of problems that you may encounter doing a live stream as well. By discussing the project and then troubleshooting towards the end, the audience left with not only knowledge of how-to but better expectations for their project.

If you’d like to learn more information about booking Marty for individual or team trainings, speaking or as a consultant, please reach out to: Marty@focalpp.com